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COMMONWEALTH OF AUSTRALIA
Copyright Regulations 1969 WARNING This material has been copied and communicated to you by or on behalf of The University of the Sunshine Coast pursuant to Part VB of the Copyright Act 1968 (the Act). The material in this communication may be subject to copyright under the Act. Any further copying or communication of this material by you may be the subject of copyright protection under the Act. Do not remove this notice.

TH|RD EDiTiON

GAINING AND SUSTAINING COMPETITIVE ADVANTAGE

Jay B. Barney
The Ohio State University

Upper Saddle River, NJ 07458

Library of Congress Cataloging-in-Publication Data Barney, Jay B. Gaining and sustaining competitive advantage / Jay B. Barney.-- 3rd ed.
p. cm

Includes bibliographical references and index. ISBN 0-13-147094-9 1. Industrial management. 2. Strategic planning. 3. Competition. I. Title. HD31.B27 2007 658.4--dc22 Senior Acquisitions Editor: Michael Ablassmeir VP/Editorial Director: Jeff Shelstad Product Development Manager: Ashley Santora Assistant Editor: Keri Molinari Marketing Manager: Anne Howard Marketing Assistant: Susan Osterlitz Associate Director, Production Editorial: Judy Leale Managing Editor: Renata Butera Production Editor: Kelly Warsak Pernfissions Coordinator: Charles Morris Associate Director, Manufacturing: Vinnie Scelta Manufacturing Bnyer: Michelle Klein 2006030155 Desig~ffComposition Manager: Christy Mahon Cover Desigu: Bruce Kenselaar Cover Photo: Getty Images Illustration (Interior): Techbooks Manager, Cover Visual Research & Per~nissions: Karen Sanatar Composition: Techbooks Frill-Service Project Management: Penny Walker/Techbooks Printer/Binder: R.R.D. & Sons Company Cover printer: Phoenix Color Corp. Typeface : 10/12 Times Ten Roman

Credits and acknowledgments borrowed from other sources and reproduced, with permission, in this textbook appear on appropriate page within text. Copyright © 2007, 2002,1997 by Pearson Education, Inc., Upper Saddle

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