Milton Glaser

The SVA Theatre was a project proposed to Milton Glaser, it was based on moving image. The image above is the start of the project. This image is made up of 3 sets of different lines which are all stripes, the blue lines are horizontal, the green lines are vertical and the red lines are diagonal. I think the lines used are similar to Paul Rand’s IBM logo, the horizontal lines in blue are the same lines used in Paul Rand’s IBM Logo, the lines are horizontal and have stripes, these are the most obvious similarities. I like this logo a lot more than the IBM logo this is because the SVA logo is much more diverse compared to the IBM logo, the lines go from being horizontal in the lower part of the logo then into green vertical lines in the center,
I think this work is much more futuristic because of the range of different colours and lines used compared to Paul Rand’s IBM logo which was designed in the 1970s, the SVA Theatre image was designed in 2009 so I think the difference between contemporary and historical design is quite clear, in the 1900s design was used for a purpose whether it was to promote a business or advertise a campaign however contemporary design today can have no function at all and it can also be considered as Art. Paul Rand is famous for the logo designs he made for businesses such as Apple, IBM, abc, Coronet Brandy, Cresta Blanca Wine Co, Dunhill Clothiers, Ford Motor Company, NeXT Computers and many more. Milton Glaser is famous for a variety of work such posters, magazine illustrations and corporate logos, an example is the ‘’I Love NY’’ Logo which isn’t to promote a business, but it is more about him expressing his feelings for the town he was brought up in, New York, this demonstrates why Glaser has been called “the Picasso of the graphic arts field.” The biggest difference between Milton Glaser and Paul Rand is Glaser is more of an ‘art’ designer whereas Paul Rand is much more of a technical
I think this piece of work is more about interaction compared to the first piece, this is because different shapes filled with colours have been added in awkward positions, on the right hand side you can see a vertical thin rectangular shape which looks like it is filled with grass, this may be trying to create a see through effect to show the outside environment, also on the left hand side you can see a white vertical rectangular shape which happens to expand towards the ground, along with the grass I think this may be trying to create a sense of nature in the environment. You can see the walls are made up of bricks so this image could be inside a basement. In the center there is a rectangle shape which is positioned diagonally, it has the colour red on one side then it goes opaque. Again, I think this work is concerned primarily with visual communication