The logo in which I chose to deconstruct was the emblem belonging to Chicago Park District. Multiple elements of design can be found within this logo. The first element of design that caught my eye was the even balance found throughout the entire image. When this image is observed with an imaginary line splitting it in half, the viewer gets a strong sense of balance or symmetry in the image. Each side almost appears to be a clear reflection of the other. Everything from the tree and branches to the plants and water are balanced perfectly. The artist chose to use level edges to make everything flow effortlessly. While the image is very appealing to the eye, the design appears to suggest a constructive environment. It is more than likely that it is supposed to imitate the park district setting. Another element of design that stuck out to me was the weight aspect of the image. The border surrounding the words, as well as the border surrounding the image, includes weighted lines to create separations. The artist may have done this in order to ensure the focal point of the image would remain in the center. Something that I felt was done very uniquely, was the use of the line element throughout this design. It looks as if by the simple use of lines, the artist was able to create an illusion of buildings which may actually symbolize the stunning Chicago skyline. By angling lines, a new aspect of design was introduced to the image perspective. By proper placement, certain points of views suggest that some buildings are set back. In composition with the whole design, the buildings seem to be set back the furthest, out of every object included. The overall composition was designed effectively giving many examples of things that are recognized in the Chicago Park District.
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