Microsoft 's Core Competency

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3)Core competence / sustainable competitive advantage
Online Services Division: Microsoft’s search, portal, advertising and personal communications services, including online information offerings such as Bing and the MSN portals and channels. Server and Tools Business: Microsoft infrastructure software, developer tools and cloud platform, including products such as Windows Server, SQL Server, Visual Studio, System Center and the Windows Azure Platform. Microsoft Business Solutions: A portfolio of Microsoft Dynamics products and services, as well as Microsoft Health Solutions. Microsoft Office Division: Productivity products and services, including Office, Exchange, SharePoint, Lync, Project, Visio, and Microsoft’s speech technology investments. Interactive Entertainment Business: Key entertainment experiences that span gaming, music and video across multiple screens, including Xbox 360, Xbox LIVE, the controller-free Kinect for Xbox 360, Zune Music and Video, and Mediaroom, as well as PC and mobile interactive entertainment. Windows Phone Division: Microsoft software and services for Windows Phones worldwide. Windows & Windows Live Division: All Windows businesses, including Windows, Windows Live and Internet Explorer. Skype: A division of Microsoft, transforming communications for computers, mobile devices and the connected living room. OR

-Window operating system Window 7, Media center, Tablet PC, amother other -Business solutions MS office, project, visio, live meeting, one note -MSN Microsoft network , security essentials

-xBox- console and games
-Developer tools- Visual studio, Expression Web, Web Matrix -Servers- BizTalk Server, Commerce server, Silverlight, .Net Framework.. -Mobile smart phone

Competitive Advantages: Microsoft offers a competitive advantage through technology innovation by delivering the right services at the right time by strengthening IT as a strategically focused and business aligned organization...
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