Michael Eisner: The Future Of Disney's America

Michael Eisner felt that Disney could play a part in teaching American history and he was on a mission to create a theme park dedicated to that purpose. Virginia’s Piedmont is a beautiful and stimulating place that encompasses forests, rivers, mountains, farmland, thriving settlements, and numerous historic and cultural resources. Disney hopes to enter the tourist market that visits Washington D.C. and northern Virginia and began marketing the proposed park as a complement to the many museums and battlefields in the area. With the mission and location of Disney’s America discovered Michael Eisner hoped to open the theme park soon, but new circumstances came in the way of Disney’s America. Now Michael Eisner and Disney must decide. The three options are keep the theme park going, stop the construction of the theme park, or bring in representatives from protests groups to include their ideas to the theme park. No matter which option is choses Disney and its constituents will be vastly affected.
Michael Eisner should choose to bring in representatives from protests groups and see what ideas/suggestions they could impart that will alter Disney’s America and ultimately keep the theme park going albeit in a slightly new direction. The main
Disney needs to make alterations to Disney’s America. Not just regurgitate messages to its constituents. Stakeholders need to see action. The anti-Disney groups have vast financial resources that could make their anti-Disney tirade/campaign go on for a long time. And they make good points about the pollution, traffic, not enough jobs, piedmonts already rich history without a theme park, and whether Disney could do justice to their theme park. Disney must do more than just keep the park going by building strong messages. Their opposition won’t falter that