Mgt 372 Mei

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INDIAN AUTOMOBILE INDUSTRY

NORTH SOUTH UNIVERSITY

Authorizer:
MehreeIqbal (MeI)
Faculty, School of Business
North South University

NORTH SOUTH UNIVERSITY
Letter of Transmittal

10th August 2012
MehreeIqbal
Lecturer, School of business,
North South University

Dear Miss,
In this report of “Indian Automobile Industry”, we have tried to implement our learning from this course. We would like to thank you for offering the opportunity to work on this topic. Despite many limitations, we have tried our best to make this report accurate and reliable. If you have any further enquiry concerning any additional information, we would be very pleased to clarify that. This report also includes the key components and their brief discussion related with this subject that you have mentioned earlier.

Yours sincerely,
Students of
Sec-12
MGT (372)

Acknowledgement:
The most pleasant part of submitting the report is to get the opportunity. We would like to thank those who have contributed to it a lot. Unfortunately, the list of expression of thanks- no matter how extensive is always incomplete and inadequate. These acknowledgements are no exception.

Our first thank goes to the almighty Allah for bestowing us the patience and courage to finish this huge task within its deadline.

Thanks must go to the team members, whose unflagging patience and astounding capacity for creative work, and long hours made the report both possible and successful – under the pressure of knocking deadline.

In addition, thanks to those who has given us important and valuable advises about our report.

At last, we sincerely acknowledge our debt toMehreeIqbal (MeI), our honorable faculty, for his valuable counseling towards the improvement of the report. Without his encouragement, this would have never been possible.

| CONTENT| Page Number|
| Executive summary| |
| 1. Introduction| 7|
| 2 Pest analysis2.1. Political Analysis2.1.1. System of government2.1.2. Government policies * FDI policy * Export policy2.1.3. Political stability2.2. Economic analysis2.2.1. Economic indicators * GDP growth * FDI inflow and outflow * Position of the country2.3. Social/culture analysis2.3.1. Language2.3.2.Religion2.3.3 Education2.3.4 Social Strata. 2.4Technological Anaysis2.4.1. Infrastructure| 88899121415151516172424242425262727| | 3 Analysis of national competitiveness using Porter’s model3.1. Factor endowment3.2. Demand condition3.3. Related And Supporting industries3.4. Firm strategy, structure, rivalry| 303131323232| | 4. SWOT Analysis (Table)| 34|

| 5. Decision5.1. Appropriate entry mode| 3535|
| 6. Recommendation| 36|
| 7. Conclusion | 37|

Executive summary:
The automotive industry in India has come a long way from its nascent state at the time of India’s independence in 1947 to its present day dynamic form. As compared to the production of mere 4,000 vehicles in 1950, the production of the industry crossed the historic landmark of 10 million vehicles in 2006. Today, the industry produces a wide range of automobiles and auto-components catering to both the domestic as well as foreign markets. The development of the industry has been shaped by the demand on the one hand and the government interventions on the other; the influence of the latter being considerable. In present days the automobile industry, one of the core sectors, has undergone metamorphosis with the advent of new business and manufacturing practices in the light of liberalization and globalization. The sector seems to be optimistic of posting strong sales in the couple of years in the view of a reasonable surge in demand. The Indian automobile market is gearing towards international standards to meet the needs of the global automobile giants and become a global hub. A detailed analysis of Automobile industry has been covered in respect of past growth and performance. Under this project to better...
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