Preview

Metallgesellschaft Case Study

Good Essays
Open Document
Open Document
833 Words
Grammar
Grammar
Plagiarism
Plagiarism
Writing
Writing
Score
Score
Metallgesellschaft Case Study
Metallgesellschaft Case Study

A new marketing program:

In 1992, MGRM began implementing an aggresive marketing program in which it offered long term price guarantees on deliveries of gasoline, heating oil and diesel fuels for up to 5 or 10 years.
Two contract alternatives are offered to customers
‘FIRM-FIXED’ program
‘FIRM-FLEXIBLE’ program
FIRM-FIXED: Customers are agreed to fixed monthly deliveries at fixed prices
FIRM-FLEXIBLE: Fixed price and total volume of future deliveries but gave flexibility to set the delivery schedule. Customer could request 20% of its contracted volume for any 1 year within 45 days notice.

Implementation:

By 1993, MGRM committed to sell forward the equivalent of over 150 million barrels of oil for delivery at fixed prices with most of the contracts for terms of 10 years. Contracted delivery prices reflected a premium of $3 to $5 per barrel over the prevailing spot price of oil.
Energy prices were relatively low by historical standards during this period and were continuing to fall. With this trend, MGRM stood to make a handsome profit from this marketing program. Nevertheless, a significant increase in prices could have exposed the firm to massive losses.

Options on the contracts:

Both contracts included options for early termination.
Cash-out provisions: Permits customers to call for cash settlement on the full volume of outstanding deliveries if market prices for oil rose above the contracted price. Customer would receive ½ the difference between the current nearby futures price (closest to expiration) and the contracted delivery price multiplied by the entire remaining quantity of the scheduled deliveries. (This option would be attractive for those customers in financial distress or simply no longer needed the oil)
MGRM sometimes amended its contracts to terminate automatically if the front-month futures price rose above a specified ‘exit’ price.

Customer contract prices:

Contracted delivery

You May Also Find These Documents Helpful

  • Good Essays

    Case Study Union Carbide

    • 414 Words
    • 2 Pages

    No plan existed for coping with a disaster of this magnitude . Lifeless bodies lay in the streets, beds remain occupied with people who will never breathe again, hospitals begin to overflow to people experiencing blinding, vomiting, and dysesthesia of the lungs . From the streets you could hear the screams of pain in the crisp, melancholy, toxic air . When day breaks there will be silence . What is done is done . On the fateful night of December 2, MIC gas began escaping from Tank 610 around 10:30 p.m .…

    • 414 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    MetalWorks purchased a competitor, which operated a manufacturing facility in Dover, Delaware. MetalWorks decided to keep…

    • 2678 Words
    • 11 Pages
    Powerful Essays
  • Good Essays

    In the company photograph of the 130th Chemical Company the three friends are sitting together shoulder to shoulder, just as they joined the Army together, trained together, and then stationed together in London, where on July 3, 1944, died together.…

    • 478 Words
    • 2 Pages
    Good Essays
  • Powerful Essays

    Pharmasim Case Summary

    • 2648 Words
    • 11 Pages

    After the ten periods, we had a lower stock price than most competitors, an average cumulative net income, and average cumulative manufacturing sales. The high net income is attributable to the fact of Allright’s high margins, accounting for a growing part of our sales. We often saved part of our budget that could have been used more effectively to boost sales and therefore the stock price.…

    • 2648 Words
    • 11 Pages
    Powerful Essays
  • Better Essays

    Sainsbur Supply Chain

    • 2851 Words
    • 12 Pages

    By achieving the objective of flexibility, a wide range of product or services can be provided to customers according to the changing demands in the market. Customers desire product, volume, mixed and delivery flexibility. The availability of these forms of variety means a lot to the customers.…

    • 2851 Words
    • 12 Pages
    Better Essays
  • Satisfactory Essays

    3. With any additional option periods and extensions the Company will relate these as periods referred to as additional “Terms…

    • 659 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    Grand Met Case

    • 1125 Words
    • 5 Pages

    Despite the great performance of Grand Metropolitan as a company during the 1980's, the stock was undervalued in the early 1990's. This is the immediate issue management must address to avoid a takeover.…

    • 1125 Words
    • 5 Pages
    Good Essays
  • Better Essays

    Mountain Man Case Analysis

    • 1120 Words
    • 5 Pages

    The company experienced a decline in revenue of 2% in 2005. The decline is due to changes in regulations, health concerns, aging loyal customers and increasing light beer drinkers. Premium beer consumption was down 4%, but light beer use was up 4%. There was also new competition from imports and craft beers which were growing at a rate of 6% and 9% respectively (Exhibit 5). Chris Prangel strongly recommended his father to enter the light beer market. However, His father and VP of Sales had different concerns. 1. Mountain Man Light will erode the brand equity and sales of Mountain Man Lager. 2. Mountain Man Light will never achieve the volume of larger light beer sales and would get lost in the sea of new-product…

    • 1120 Words
    • 5 Pages
    Better Essays
  • Satisfactory Essays

    Q2.how does the information in this case related to the common criticism that marketing causes prices to higher than they normally would…

    • 418 Words
    • 2 Pages
    Satisfactory Essays
  • Good Essays

    Corporate Goverment

    • 1300 Words
    • 4 Pages

    The acquisition of Coleman, First Alert, and Signature Brands, companies that were in financial trouble, and implementation of the marketing strategy called the “early buy”, showed that the products were sales, even though they had not been shipped or paid for. This made the company look more…

    • 1300 Words
    • 4 Pages
    Good Essays
  • Powerful Essays

    The company however is losing market share and revenues in line with the lager market. Since MMBC does not manufacture a light variant of its lager product the company has not been able to maintain its profits over the past few years. All its competitors are invested in the light beer segment given this scenario. MMBC has also seen shifting market segments due to an aging initial target market segment. The company is also at the risk of losing distributor loyalty thanks to increasing pressure on distributor margins.…

    • 1408 Words
    • 6 Pages
    Powerful Essays
  • Satisfactory Essays

    Closeout options – Once a new product was introduced, the Retailers have the discretion to mark down the remaining inventory to a price at which it would sell.…

    • 756 Words
    • 4 Pages
    Satisfactory Essays
  • Satisfactory Essays

    Long Ridge Gliding Club

    • 526 Words
    • 3 Pages

    Flexibility: Is another term for accommodation. A company should be able to accommodate according to the customer’s needs specially if there is any type of agreement. C.F expects to receive the service according to what it was agreed. In this case L. R does not have a plan set up for C.F. They should assign a 3 days a week for C.F flies and 4 days for C.M only. This way they should be able to satisfy the permanent and temporary members…

    • 526 Words
    • 3 Pages
    Satisfactory Essays
  • Satisfactory Essays

    i. The projected net income is growing slower than net sales in 2009. The projected net income is growing faster, however, in 2007, 2008 and 2010.…

    • 579 Words
    • 3 Pages
    Satisfactory Essays
  • Good Essays

    The system was not effective for a number of reasons. It did not link pay to performance. Workers were paid a fixed salary based on the number of hours worked. This system does not take productivity into account as workers are paid the same amount per day regardless of the quantity produced. There is no incentive to reward workers for higher productivity and quality under this payment system.…

    • 3150 Words
    • 10 Pages
    Good Essays