Merger and Acquisition
Merger & Acquisition
Final assignment
Table of contents
Introduction 3-6 Question 1 7-9 Question 2 10-11 Question 3 12-13 Question 4 14-16 Conclusion 17 List of references 18
Introduction
This report is done as the final assignment paper of the seminar dealing with merger and acquisition we had with Pr Mehdi Majidi.
In this final assignment, we will go through a merger and acquisition of two companies specialized in the beer market in Brazil: Brahma and Antartica. In this case, Brahma had bought the other beer firm, Antartica.
In this introduction we will have a presentation of those companies and their environment in order to better understand the stakes of this merger and acquisition. In fact it is crucial to know those companies, and the beer market of the concerned country, Brazil. Then we will analyze four main questions during this report.
In 1988, a new Brazilian beer was created, nowadays a great and well known one, the Brahma beers. In fact it was firstly a company named Companhia Cerveceria Brahma, then it had merged with other companies. One main reason why this firm is well known is due to their innovative and striking ad campaigns and big buzz they arrive to create world widely. Their range is quite impressive because it comports almost twenty different beers under this umbrella brand of Brahma. They are all different, and, the original beer of the company is quite a soft one because it has only less than 5° of alcohol. It has known a relevant success rapidly and becae to be well established in the Brezilian market at the beginning of the 20th century. Then, it had become leader on the Brazilian beer market, and, has extended to some Latino American countries such as Argentina or Venezuela. It has also become the fourth leading company in the beer market on the international scene. It has known such a fast success thanks to different foreign merger and acquisitions, various alliances and
Final assignment
Table of contents
Introduction 3-6 Question 1 7-9 Question 2 10-11 Question 3 12-13 Question 4 14-16 Conclusion 17 List of references 18
Introduction
This report is done as the final assignment paper of the seminar dealing with merger and acquisition we had with Pr Mehdi Majidi.
In this final assignment, we will go through a merger and acquisition of two companies specialized in the beer market in Brazil: Brahma and Antartica. In this case, Brahma had bought the other beer firm, Antartica.
In this introduction we will have a presentation of those companies and their environment in order to better understand the stakes of this merger and acquisition. In fact it is crucial to know those companies, and the beer market of the concerned country, Brazil. Then we will analyze four main questions during this report.
In 1988, a new Brazilian beer was created, nowadays a great and well known one, the Brahma beers. In fact it was firstly a company named Companhia Cerveceria Brahma, then it had merged with other companies. One main reason why this firm is well known is due to their innovative and striking ad campaigns and big buzz they arrive to create world widely. Their range is quite impressive because it comports almost twenty different beers under this umbrella brand of Brahma. They are all different, and, the original beer of the company is quite a soft one because it has only less than 5° of alcohol. It has known a relevant success rapidly and becae to be well established in the Brezilian market at the beginning of the 20th century. Then, it had become leader on the Brazilian beer market, and, has extended to some Latino American countries such as Argentina or Venezuela. It has also become the fourth leading company in the beer market on the international scene. It has known such a fast success thanks to different foreign merger and acquisitions, various alliances and