Men's Warehouse Analysis
Men’s Warehouse
“I Guarantee It” Social Reality Metaphor
Toyia McCormack
ORGL 505 – Organizational Theory
09/08/10
Men’s Warehouse David walks into the Men’s Warehouse store. He is getting married. No big fan fare here; no entourage to assist him as his fiancé had experienced. David explains his purpose for shopping to Joe, the store sales rep. Joe begin to ask questions as he pull a few looks together that he believes David would like. Joe and David talk and laugh as they find the perfect look David wanted for his big day; Joe was proud - another customer satisfied. David walked out about an hour later knowing he would look good for his wedding. He felt good! George Zimmer is known for his classic line, “your gonna like the way you look, I guarantee it”. This is the Men’s Warehouse creed. Their emphasis on quality clothes and customer service in their stores has provided them a steady stream of success. However, they don’t measure their success by earning growth, geographic expansion or consistent return for investors, although they could have. They measure their success in levels of excellence in customer service, employee enthusiasm and customer loyalty in addition to the other financial measures that are required by successful …show more content…
This is demonstrated at the Men’s Warehouse from their top down approach to satisfying customers. Zimmer stated in his company overview that “we are not content to merely satisfy them. We win them over completely. This is not so much the results of rigorous training as it is the result of the unique Mens Warehouse culture that runs from the top down through all our operation”. (Datamonitor, 2006). Having the authority to do what is necessary to make sure a customer leaves happy allows employees to feel
“I Guarantee It” Social Reality Metaphor
Toyia McCormack
ORGL 505 – Organizational Theory
09/08/10
Men’s Warehouse David walks into the Men’s Warehouse store. He is getting married. No big fan fare here; no entourage to assist him as his fiancé had experienced. David explains his purpose for shopping to Joe, the store sales rep. Joe begin to ask questions as he pull a few looks together that he believes David would like. Joe and David talk and laugh as they find the perfect look David wanted for his big day; Joe was proud - another customer satisfied. David walked out about an hour later knowing he would look good for his wedding. He felt good! George Zimmer is known for his classic line, “your gonna like the way you look, I guarantee it”. This is the Men’s Warehouse creed. Their emphasis on quality clothes and customer service in their stores has provided them a steady stream of success. However, they don’t measure their success by earning growth, geographic expansion or consistent return for investors, although they could have. They measure their success in levels of excellence in customer service, employee enthusiasm and customer loyalty in addition to the other financial measures that are required by successful …show more content…
This is demonstrated at the Men’s Warehouse from their top down approach to satisfying customers. Zimmer stated in his company overview that “we are not content to merely satisfy them. We win them over completely. This is not so much the results of rigorous training as it is the result of the unique Mens Warehouse culture that runs from the top down through all our operation”. (Datamonitor, 2006). Having the authority to do what is necessary to make sure a customer leaves happy allows employees to feel