Men and Women as Consumers

Topics: Shopping mall, Shopping, Aisle Pages: 3 (986 words) Published: April 6, 2013
Men Buy, Women Shop
Who makes the call at the mall, Men or Women? (Bialik) For the past two decades, the answer to this has been clear. Women are more likely to be shopping than men, that is why men and women as consumers are very different. When it comes to shopping, women are from Nordstrom's (online shopping site that sells expensive brand items) and men are from Sears (Wharton). The contrast between men and women as consumers is caused by the following factors: the amount of time spent shopping, different priorities when walking down the aisle and their attitude towards shopping. The amount of time men and women spend shopping is drastically different. When it comes to shopping, men are more goal-oriented and are usually on a mission. They know what they need to get and have it all planned from before. Therefore, at the store all they have to do is buy it and leave. On the other hand, women are likely to stroll around the mall, try out few things, look around new brands and more. Women go shopping simply to enjoy the overall sensory experience and to gather information that may be used at a later date (Randall). For women, shopping becomes browsing. Fore instance, if they see something they like, they will look at it for more than 15 minutes and will surely buy it. However, with men, they buy what is on their list. For example, when shopping for an LCD, men have the best value, availability and warranty for the LCD figured out already. So all they do at the store is grab it and go. While women linger around at a store and end up buying lot more than actually needed. In general, men spend less time in a store than women do. Moreover, both men and women have different priorities when walking down the aisle.  "Most women's main role is to take care of the family, even if they work, so they tend to do make the majority of purchases related to home and the family” (Men and Women as consumers Comparison Essay).  Even though men and women both provide for their...
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