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MediSys Corp The IntensCare Product De
MediSys Corp: The IntensCare Product Development Team

MediSys Corp: The IntensCare Product
Development Team
Donnellon, A & Margolis, JD 2009, Harvard Business
Publishing, no. 4059.

Andrew Kuszczakowski

Contents
Question 1
Creation of Executive Committee
Product Development Process
Different Decision Making Process
Question 2
Product Delivery and Modular Design
Points of Conflict
Resolution Strategy
Regulatory Compliance
Points of Conflict
Resolution Strategy
Question 3
Personal Goal
Organisational Goals
Influence Tactics
Question 4
Team versus Group Analysis
Team Development Tactics
References
Appendix A – Decision Making Style: Formation of
Executive Committee
Appendix B – Decision Making Style:
Implementation of Cross-Functional Teams
Appendix C – Conflict Map: Product Launch Date
Appendix D – Conflict Map: Modular Design Issue
Appendix E – Conflict Map: Regulatory Compliance
Appendix F – Merz’s Organisational & Professional
Goals
Appendix G – MediSys Corporation: IntensCare
Structure

MediSys Corp The IntensCare Product Development Team - Kopya.html[12.01.2015 21:51:23]

MediSys Corp: The IntensCare Product Development Team

Question 1
Art Beaumont joined
MediSys Corp in January 2008. Within weeks he introduced a series of changes.
What
were those changes and how did he go about making them? If you were Art
Beaumont what would you have done under the circumstances? Support your opinions with appropriate evidence.

Beaumont identified areas in the corporation that he believed required changes in order for MediSys

Corporation to continue to grow its business. He identified a lack of strategic focus within the corporation and he realised the need to be the first to market with innovative products.

Creation of Executive Committee
In reaction to the lack of strategic focus, Beaumont created an Executive Committee comprising of the five Vice Presidents that reported directly to him. Beaumont was hired into the role of President to sharpen the

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