‘Whoever controls the media, controls the mind”
In today’s world, the media has become a necessity just like food, clothing, and shelter. The media was ideally designed to be impartial and unbiased – to provide information, news, and knowledge that is objective and socially constructive. Unfortunately, in recent times, because of its money making approach the media has adopted a biased approach that is benefitting politicians and the corporate leaders. Sadly, the media is known to be resorting to “Paid News” – news that is published or broadcasted to benefit a certain class of people who have huge economic power and who wield that economic power to buy “The News” in their favor. The viewer’s/readers of such “Paid News” are at such a loss with this information that lacks integrity and they can be easily misled. Actually the readers/viewers are deceived in to believing “Paid News” which is indeed misrepresentation of the truth.. Article 19 of the Constitution of India “Reach to the public” - states the right to freedom of speech and expression to media .When this freedom is misused by the media, it becomes a prime reason for media corruption, and more or less the willingness of Indian Govt. to eradicate this problem. The objective of this paper is to highlight the roots and remedies of media-corruption in India and to create awareness about the general public about the distortion of news/information by the media – to enable viewers to discern, and not be uninformed consumers of the news.
Key words: necessary, money making approach, freedom.