Media Analysis Of Creepy Clowns

When you think of a clown. First thing that comes into mind is a child’s entertainer who is meant to be used for kids parties or simply bearing a smile at a circus. However, stereotypes for clowns have changed in the early month of August. Ever since then, when the word clown is mentioned, the image of a party clown deteriorates into the unsettling image of clowns attempting to lure children into woods in the US state of South Carolina. Since then, there have been sightings of clowns behaving in menacing ways around the world: the social panic has led to a backlash, with arrests, school lockdowns and local officials banning clown costumes at Halloween. As a media analyst it is my duty to break apart the text and evaluate its effectiveness towards the audience. The article I have chosen to evaluate is “Creepy Clown Terrorises two 12-year-old girls in Adelaide’s CBD” from The
The article “Creepy Clowns Terrorises two 12-year-old girls in Adelaide’s CBD” is about the recent trend of clowns terrorising civilians in Australia. The 12-year-old girls were a victim of the sinister clown craze when they were in the city with one of their fathers doing an innocent act of buying ice-cream. It was around 9:30pm on a Saturday night when they spotted a clown near the intersection of Pulteney and Rundle streets. The clowns are portrayed negatively positioning the audience to react in an undesirable way towards the incident that is reported in the article. To support the author’s opinion on the topic, Jordanna Schriever has included a headline, lead, images, captions and quotations from the victims. Having the headline in black bolded print draws the