Mcq's on Marketing

Only available on StudyMode
  • Download(s) : 82
  • Published : November 20, 2008
Open Document
Text Preview
Principles of Marketing: Multiple choice questions

1. Which one of the following statements by a company president best reflects the marketing concepts?  Pg 11 or 13 ____a.  We have organized our business to make certain that customers get what they want. ____b.  We believe that the marketing department must organize to sell what we produce ____c.  Our company has organized an aggressive sales force to promote our products ____d.  We try to produce only high-quality, technically efficient products.

2. Alamo Rent-A-Car defines its ____ as leisure travelers, whereas its major competitors focus on business travelers.  Pg. 34 ____a.  target market
____b.  marketing mix
____c.  market variable
__x_d.  marketing objective group

3. Which one of the following employees is ultimately responsible for setting the ethical tone for the entire marketing organization?  Pg. 106 ____a.  Lower-level marketing managers
____b.  Lower-level marketing employees
____c.  The product manager
____d.  The chief executive officer

4. Why would a company use an undifferentiated targeting strategy?   ____a.  The needs of individual consumers are similar, and distinctive marketing mixes are required to satisfy them. ____b.  The undifferentiated strategy requires less time and fewer resources. ____c.  The needs of individual consumers in the target market for a specific product are similar, so the organization can satisfy most customers with a single marketing mix. ____d.  The undifferentiated strategy is expensive to implement but tends to produce the most sales.

5. Gerber Singles were a gourmet food for adults packaged in baby food jars.  The product failed mainly because: ____a.  of poor timing
____b.  of technical or design problems
____c.  of overestimation of market size
____d.  it did not convey the right message or image

6. Kleenex boutique is a brand ____ of tissues made by the Kimberly-Clark Corporation. ____a.  mark
____b.  identification
____c.  name
____d.  guarantee

7. All members of the supply chain should determine their position in the chain, identify their partners and their roles, and establish partnerships that focus on: ____a.  maximizing costs
____b.  maximizing technology implementation
____c.  cooperation with competitors
____d.  customer relationships

8. Morgan’s decided to put a much larger share of its promotion budget into ____ because of the heavy reliance it will be placing on coupons in the second quarter. ____a.  advertising
____b.  sales promotion
____c.  public relations
____d.  personal selling

9. ____ are offers of cash to customers who purchase a specific product, and ____ are offers of cash to customers who purchase a specific quantity of a specific product. ____a.  Rebates; refunds

____b.  Cents-off; refunds
____c.  Rebates; premiums
____d.  Rebates; money refunds

10. If a product has in inelastic demand, and the manufacturer raises its price: ____a.  total revenue will increase
____b.  quantity demanded will decrease
____c.  the demand will become more inelastic
____d.  total revenue will decrease

Attached file(s):
[pic]
Principles of Marketing 1-10.doc  View File

Attachment Content Summary (Note: view attachment at the above link before purchasing. Actual attachment content may vary slightly from that shown below.)

Principles of Marketing 1-10.doc

Which one of the following statements by a company president best reflects the marketing concepts? Pg 11 or 13

__x_a. We have organized our business to make certain that customers get what they want.

____b. We believe that the marketing department must organize to sell what we produce

____c. Our company has organized an aggressive sales force to promote our products

____d. We try to produce only high-quality, technically efficient products.

Alamo Rent-A-Car defines its ____ as leisure...
tracking img