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Mcdonald's Research Paper Outline

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Mcdonald's Research Paper Outline
Running head: MCDONALD'S RESEARCH PAPER OUTLINE

McDonald's Research Paper Outline
Karen D. Cooper
Cohort: MSM 19
BUS 501 – Foundations of Executive Management
March 29, 2011

Outline

I. Mission a. Favorite place and way to eat b. Best employer 1. Every community 2. Worldwide c. Operational excellence d. Enduring profitable growth 1. Expanding the brand 2. Leveraging the strengths II. Differ from mission a. Best quick service restaurant 1. Outstanding quality and service 2. Cleanliness and value 3. Every customer smile
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