Hospitality Company – McDonald’s Corporation
Prof. Eva Smith
Principles if Hospitality and Tourism Management-HTM 100
February 24, 2012
1. Provide a brief overview of the Chairman’s and CEO’s reports.
In 1971, Skinner began his career with McDonald’s as a restaurant manager trainee in Carpentersville, Illinois; in the interim he has held numerous leadership positions, including Director of Field Operations, Market Manager, Regional Vice President and U.S. Senior Vice President and Zone Manager. Being named CEO, Skinner served as Vice Chairman of McDonald's Corporation, and had management responsibility for Asia-Pacific, Middle East and Africa (APMEA), and Latin America, in addition to overseeing most corporate staff functions. Jim Skinner, the Chairman and Chief Executive Officer who leads one of the world’s largest food service company that contains more than 33,000 restaurants in 119 countries. McDonald’s serves nearly 68 million customers daily and employs around 1.7 million people throughout the globe in corporate and restaurant positions. In 2004, the becoming CEO, Skinner set three top priorities for his leadership such as long-term sustainable growth for the company, talent management and leadership development, and promoting balanced active lifestyles. Then in 2008, Skinner was named one of the “America’s Best CEO’s by Institutional Investor magazine. He was also named by the Chief Executive magazine as the "2009 CEO of the Year" and he was recently named as one of Barron’s “30 Most Respected CEOs.”
2. Assess the Mission Statement of the company in terms of how it aligns with what the company actually does. The McDonald's brand mission for their customers' is for them to have a favorite place and way to eat. Their worldwide operations are aligned around a global strategy called the “Plan to Win,” which is the midpoint of an...
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