Mcdonalds with Bingo
McDONALD’s “SENIORS” RESTAURANT
The McDonald's Corporation is the world's largest chain of hamburger fast food restaurant, serving around 68 million customers daily in 119 countries across 35,000 outlets. Their brand mission is to be its customers' favorite place and way to eat and drink. Worldwide operations are aligned around a global strategy called the Plan to Win, which center on an exceptional customer experience – People, Products, Place, Price and Promotion.
Suzanne Drolet is a manager of a McDonald’s Restaurant in a city with many seniors. Every 4th Monday of the month, McDonald’s offer a $1.99 meal with free coffee refills for people aged 55 and older. Many of these older customers were initialy attracted by the monthly special offer and between 100 to 150 seniors jam the restaurant. But now almost as many of them are coming everyday turning the fast food into a meeting place. Most of these seniors are gone by 11:30AM before the lunch crowds but some stay until 3:00PM. One of McDonald’s strength is that it is an established fast food restaurant with a friendly caring staff. Suzanne’s staff embraced that philosophy by being very friendly with the seniors.
After evaluating Suzanne’s dillema, I thing she should not ignore her senior citizens market. Encouraging the seniors to frequent her Mcdonalds would attract business and increase sales as a popular meeting place for this type of clientele. The group of seniors do not pose any threat since they typically leave before the lunch rush hours hit. Another plus is that seniors are friendly and neat. They are neater than most customers and carefully clean up their tables before they leave. In addition the seniors crowd is filling the gap of slow business in the morning hours.
Bingo is also a great idea. She can try it once a month like her $1.99 meal promotion and since she’s planning to have it in her party room, it would not eat the space for other customers. It should also be done in the morning from
The McDonald's Corporation is the world's largest chain of hamburger fast food restaurant, serving around 68 million customers daily in 119 countries across 35,000 outlets. Their brand mission is to be its customers' favorite place and way to eat and drink. Worldwide operations are aligned around a global strategy called the Plan to Win, which center on an exceptional customer experience – People, Products, Place, Price and Promotion.
Suzanne Drolet is a manager of a McDonald’s Restaurant in a city with many seniors. Every 4th Monday of the month, McDonald’s offer a $1.99 meal with free coffee refills for people aged 55 and older. Many of these older customers were initialy attracted by the monthly special offer and between 100 to 150 seniors jam the restaurant. But now almost as many of them are coming everyday turning the fast food into a meeting place. Most of these seniors are gone by 11:30AM before the lunch crowds but some stay until 3:00PM. One of McDonald’s strength is that it is an established fast food restaurant with a friendly caring staff. Suzanne’s staff embraced that philosophy by being very friendly with the seniors.
After evaluating Suzanne’s dillema, I thing she should not ignore her senior citizens market. Encouraging the seniors to frequent her Mcdonalds would attract business and increase sales as a popular meeting place for this type of clientele. The group of seniors do not pose any threat since they typically leave before the lunch rush hours hit. Another plus is that seniors are friendly and neat. They are neater than most customers and carefully clean up their tables before they leave. In addition the seniors crowd is filling the gap of slow business in the morning hours.
Bingo is also a great idea. She can try it once a month like her $1.99 meal promotion and since she’s planning to have it in her party room, it would not eat the space for other customers. It should also be done in the morning from