Mcdonaldization Of Whataburger

On a Monday night, around seven o’clock there were about thirty people in the Whataburger off I-35. There were several workers there that night each having their own specified task and did not leave their designated area. Two of them worked delivering food from the kitchen to the tables, one person was at the cash register taking orders, two people were working at the drive-thru, and about five or six people were working in the kitchen. They were all wearing the same uniform; and orange polo tucked into black slacks with black shoes and a gray and orange hat with the Whataburger logo on it. There were two workers, though not wearing this uniform, one was wearing a gray polo with black pants and the other one was wearing a black polo with black pants.
Each of these observations highlighted how McDonaldization has overcome Whataburger and turned it into a version of modern day rationalization. The Whataburger design highlighted the McDonaldization of this institution. As Ritzer described in his article the workers were all younger and majority of them minorities and women were overrepresented in this environment. In lecture, we discussed how Scantrons and canvas were examples of efficiency, doing things as quickly as possible. Whataburger also has different aspects of efficiency. First the employees who delivered the food to the table carried a tray with different sauces and napkins to reduce the about of times the employee had to go into the back to get something for the customer. This allowed the employee to spend less time with one customer and more time with new customers that came. Another aspect that highlighted efficiency was that, every employee had their own station and worked there for the entirety of their shift. In his article, George Ritzer talks about how these were “routinized actions” and they were evidence of how McDonaldization has affected the place, but it allowed one worker to do a job quickly and efficiently. Whataburger also has