McDonald's: How Does Information System Bring Benefit to an Organization?

Topics: McDonald's, Hamburger, French fries Pages: 8 (1547 words) Published: May 1, 2015


Topic: “How does information system bring benefit to an organization “

McDonald’s

Name: Juhi Ashok Khemlani
Pravina Rau

Introduction

THE ORGANIZATION

The McDonald's Corporation is the world's largest chain of hamburger fast food restaurants, serving around 68 million customers daily in 119 countries across 35,000 outlets. Headquartered in the United States, the company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald. In 1948, they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth. A McDonald's restaurant is operated by either a franchisee, an affiliate, or the actual corporation itself. The McDonald's Corporation revenues come from the rent, royalties, and fees paid by the franchisees, as well as sales in company-operated restaurants. In 2012, the company had annual revenues of $27.5 billion and profits of $5.5 billion. According to a 2012 BBC report, McDonald's is the world's second largest private employer—behind Walmart—with 1.9 million employees, 1.5 million of whom work for franchises. McDonald's primarily sells hamburgers, cheeseburgers, chicken, French fries, breakfast items, soft drinks, milkshakes, and desserts. In response to changing consumer tastes, the company has expanded its menu to include salads, fish, wraps, smoothies, fruit, and seasoned fries.

McDonald's Mission

We’re determined to continuously improve our social and environmental performance. We work hard, together with our suppliers and independent restaurant franchisees, to strive toward a sustainable future for our company and the communities in which we operate.

THE INFORMATION SYSTEM

Type of software used
“In 2005 Macdonald's used Microsoft as software for their database. Windows made a specific version to take the orders of customers and provide them a multiple forms of payment. By implementing Windows XP in many Macdonald's stores, they bring an open technology plat form which was the beginning of customer service innovation for the next generation”.

Transaction Processing System (TPS)
First transaction happens when two people make an exchange, and collecting data about it called transaction processing, so transaction processing is collecting, storing, modifying, and retrieving the transactions of an organization. Transaction system is important to answer routine questions, and it helps to conduct business such as payroll, employee record keeping or paying an employee. It's important to store the data of the transaction save and protected because transaction generally involves an exchange of money which is critical to any organization. 

Decision support system (DSS) 

Decision support system is used to model data and make quality decision based on the data , making the right decision is usually based on the quality of the  data and one's ability to analyze the data , Decision Support Systems are usually computer applications with a human component. They can sift through large amounts of data and pick between the many choices and supports the non – routine decision. 

      Management Information Systems (MIS)
 
Management information system is a system that provides information needed to manage organizations effectively. Management information systems involve three primary resources: technology, information, and people, and the most important resource is people, the information that we get supports the routine decision making in the functional areas

“Made for you” system

In this system McDonalds use modern technology to assist McDonalds operation, In this system when a customer places an order, the sandwich item will immediately appears in the computer monitor in the kitchen and a tone sound to alert...
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