Marketing - task 1 p1

Topics: Public sector, McDonald's, Business Pages: 4 (869 words) Published: January 7, 2015
UNIT 3: Introduction to Marketing – (Patricia)
Task 1 – This task addresses P1: describe how marketing techniques are used to market products in two organisations. To: Patricia
From: Fehime Karamanoglu
Subject: Marketing Techniques
Date: 23/10/2014

1.0 Introduction

This report provides further and thoroughly detailed research into the companies, McDonalds and Lewisham Southwark College (LeSoCo). This research has been gathered in order to examine and research the marketing techniques used in order to market products including growth strategies, branding and relationship marketing. Both organisations are contrasting businesses as Lewisham Southwark College is public sector and McDonalds is within the private sector. I will ensure that I describe and compare the marketing techniques which are used within each organisation and using my research and evidence gathered state how effective I feel these particular techniques have been.

2.0 Lewisham Southwark College (LeSoCo)

Lewisham Southwark College is a large vocational and further education college. The college was initially formed by the merge of both Lewisham and Southwark College in August 2012. The college has a variety of campuses locally located in Lewisham, New Cross, Deptford, Camberwell and Waterloo. The College provides services to its students with over 16,000 student enrolments and 36,000 course enrolments. It also provides 1“strong and vibrant vocational training offers” enabling, and helping learners to transform their prospect and their lives. The college delivers high quality learning while promoting social inclusion and economic benefit. The college focuses mainly on enabling people to access jobs, higher education and self-employment through strong partnerships, outstanding teaching and the development, of a culture of enterprise among its students.

3.0 McDonalds
McDonalds Corporation is the world’s largest chain of hamburger fast food restaurants, serving around 68...
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