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Mba in International Business

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Mba in International Business
BUSINESS DESCRICPTION
Sony is a global manufacturer of audio, video, communications and information for the consumer and professional markets. Sony Corporation (Sony) is a leading provider of consumer electronics. Firm designs, develops, manufactures and markets equipment and electronic devices, such as audio and video products, televisions and semiconductors. It designs, develops and markets software and gaming hardware, the development of cinema, home theatre and television production. The company provides network services and advertising in Japan, as well as the provision of financial services such as life insurance and non-life insurance and banking solutions. The company operates in nearly 200 countries throughout North America, Latin America, Europe and Asia. Sony works world wild with the head quarters of Tokyo, Japan.
Vision
To create a new digital entertainment to consumers that leads leading edge products with the latest content and services.
Mission
Sony is committed to developing a range of innovative multimedia products and services that challenge the way consumers can access and enjoy digital entertainment. The interface between companies within the organization, Sony continuously strives to create exciting new worlds of entertainment that could be experience in wide range of products.

INTERNAL ANALYSIS
SWOT (SW)
STRENGTH
Sony has created a brand, it is clear that the company has tagged himself on a 2011 survey, the most valuable brand in Azi. Brand is synonymous with technical excellence and has a rich heritage of technological knowledge. Besides creating Trinitron colour TV, video player, the company has contributed to the development of tape recording, CD and Blu-Ray, which is now using as a means of playing HD video. Its latest innovation is crystal LED TV, welcome to the Consumer Electronics Show in Las Vegas today Vegas. Out all its products, the success of Sony's PlayStation is even more remarkable - a success from the beginning,
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