Strengths And Weaknesses Of Sony
Strengths and Weaknesses of Sony
Sony Corporation commonly referred as Sony, is a Japanese multi-national company. It’s Headquarters is in Tokyo, Japan. The company’s main focus is on electronics, games, entertainment and financial service sectors. Sony’s history goes as far back as 1946, as an electronic shop in a departmental store in Tokyo. It was started by Masaru Ibuka and had a total of eight employees. The next year he was joined by his colleague, Akio Morita. They founded a company called Tokyo Telecommunications Engineering Corporation. Their first product was a Tape Recorder. In 1958, the company’s name was changed to Sony. In the next 10 years, the company took a huge rise by selling from an estimated 100,000 units to 5 million units. They encouraged the development of Compact Discs by 1980s. In 1985, Sony launched their Handycam products and the Video8 format. In1990s, the company launched their Memory Stick format, flash memory cards for use in Sony lines of digital cameras and portable music players. It has seen little support outside of Sony's own products, with Secure Digital Cards (SD) commanding considerably greater popularity. Sony has made updates to the Memory Stick format with Memory Stick Duo and Memory Stick Micro. By early 1990s, Playstation was released. This gave them a rise of 61% of global console sales. By the success, Sony released Playstation 2 by early 2000s which was even more successful. The console has become the most successful of all time, selling over 150 million units as of 2011.
In 2001, Sony entered into a joint venture with a Swedish Telecommunications Company ERICSON, to form Sony Ericson. It was in loss for the first two years but gained profit after introducing cameras in mobile phones. Sony also deals in computers with the brand VAIO. The company gained more by releasing Playstation 3 and Playstation Move. It brought a new life in gaming. Sony also has a film production named as
Sony Corporation commonly referred as Sony, is a Japanese multi-national company. It’s Headquarters is in Tokyo, Japan. The company’s main focus is on electronics, games, entertainment and financial service sectors. Sony’s history goes as far back as 1946, as an electronic shop in a departmental store in Tokyo. It was started by Masaru Ibuka and had a total of eight employees. The next year he was joined by his colleague, Akio Morita. They founded a company called Tokyo Telecommunications Engineering Corporation. Their first product was a Tape Recorder. In 1958, the company’s name was changed to Sony. In the next 10 years, the company took a huge rise by selling from an estimated 100,000 units to 5 million units. They encouraged the development of Compact Discs by 1980s. In 1985, Sony launched their Handycam products and the Video8 format. In1990s, the company launched their Memory Stick format, flash memory cards for use in Sony lines of digital cameras and portable music players. It has seen little support outside of Sony's own products, with Secure Digital Cards (SD) commanding considerably greater popularity. Sony has made updates to the Memory Stick format with Memory Stick Duo and Memory Stick Micro. By early 1990s, Playstation was released. This gave them a rise of 61% of global console sales. By the success, Sony released Playstation 2 by early 2000s which was even more successful. The console has become the most successful of all time, selling over 150 million units as of 2011.
In 2001, Sony entered into a joint venture with a Swedish Telecommunications Company ERICSON, to form Sony Ericson. It was in loss for the first two years but gained profit after introducing cameras in mobile phones. Sony also deals in computers with the brand VAIO. The company gained more by releasing Playstation 3 and Playstation Move. It brought a new life in gaming. Sony also has a film production named as