May Bang Mau

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  • Topic: Color space, Red, RGB color model
  • Pages : 4 (497 words )
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  • Published : May 28, 2013
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CEVA Brand Identity
Basics > Color > Primary palette The primary palette provides a distinctive basis for the CEVA brand identity. The principle color is CEVA burgundy. CEVA red is used primarily as an accent color, adding dimension to headlines and layouts. The neutrals black and white are also specified. The use of white is fundamental to the overall visual effect of the CEVA brand identity. White space creates a clean, efficient and professional image and reinforces the notion of simplicity and modernity. Using these colors consistently will build powerful recall and ownership. CEVA burgundy CEVA red

black

white

For two dimensional design Print On-screen PANTONE CMYK HTML RGB ®

202 C0 M100 Y60 K40 #990033 R153 G0 B51

185 C0 M100 Y80 K0 #FF0033 R255 G0 B51

Process Black C0 M0 Y0 K100 #000000 R0 G0 B0

– – #FFFFFF R255 G255 B255

For three dimensional design Vinyl 3M™ Scotchcal™ Avery® RAL NCS BS4800 100-723 923 3004 S 4050-R 04D45 100-368 906 – S 1080-R 04E53 100-12 901 9005 S 9000-N 00E53 100-10 900 9016 S 0500-N 00E55

Paint

Colors must be accurately matched and reproduced. In the absence of specific color references, the colors must be matched to the correct PANTONE® coated samples provided in the most recent edition of the PANTONE® Color Formula Guide. Colors must not be matched to color laser copies. Basics Page 5 of 24

CEVA Brand Identity
Basics > Color > Extended palette The extended palette provides a balanced and flexible range of supplementary colors for use with the CEVA brand identity. CEVA burgundy CEVA red

purple

maroon

cardinal

pink

PANTONE® CMYK HTML RGB

260 222 202 193 185 C60 M100 Y0 K20 C0 M100 Y20 K60 C0 M100 Y60 K40 C0 M100 Y70 K20 C0 M100 Y80 K0 #660066 R102 G0 B102 #660033 R102 G0 B51 #990033 R153 G0 B51 #CC0033 R204 G0 B51 #FF0033 R255 G0 B51

183 C0 M40 Y20 K0 #FF9999 R255 G153 B153

navy

cerulean

sky

aqua

lime

amber

orange

PANTONE® CMYK HTML RGB

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