Maxis: Mobile Network Operator

Only available on StudyMode
  • Download(s) : 421
  • Published : February 21, 2012
Open Document
Text Preview
part 1..project objective and overall research approach
1.1-the reason of choosing your project topic area and choosing the particular organisation that was the facus of your research work 1.2-describe the organisation
1.3-what you want to find out in your research project objective and research question

Title:the business and financial performance of an organisation over a three year period

The main reason for choosing this title that I have a chance to do a depth analysis on company’s business and financial performance over three years. From the financial performance, we able to know how is the financial position in the market and as well as its direction towards to the market changed.

Due to accounting background, I am able to apply the knowledge that has been learned in a more practical and effective ways into this project. Able to analysis the financial performance correctly is very critical to a company because it able to pin point the financial position of an enterprise which will be used to make a wide range of decisions especially current economy.

In additional, enterprise performance is greatly affected by how is the decision makers receive and process this information correctly.

Maxis and Digi – both in same market space.

Maxis is group level business , Digifrom small to big enterprise

oth maxis and Digi provide a range of mobile communication services.

They off the postpaid, prepaid call plans, broadband services, international roaming services to customer.

But they involved in price war each other which driven to provide better service to customer but in lower price.

Describe the organization

Celcome Axiata Berhad is a mobile network operator based in Malaysia which started its business in year 1988 and has been successfully emerged as one of the largest enterprise.

They offer a wide range of services from prepaid and postpaid call plans, mobile broadband services to international roaming...
tracking img