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Mohd Hairull bin Abdolah (830904045387001) BBMP 1103

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FACULTY OF BUSINESS AND MANAGEMENT BBMP1103 MATHEMATICS FOR MANAGEMENT

NAME : MOHD HAIRULL BIN ABDOLAH MATRIKS NO: 830904045387001 PP: OUM DURIAN DAUN, MELAKA SEPTEMBER 2010 SEMESTER TUTOR: MOHAMAD YAZID BIN ESMAIL

Mohd Hairull bin Abdolah (830904045387001) BBMP 1103 TABLE OF CONTENTS ....................................................................................................................................................... Bil 1 2 3 4 5 6 Topic Speech recognition Introduction of Company British American Tobacco Malaysia Introduction of Company Mamee-Double Decker (M) Sdn Bhd Calculation for British American Tobacco Malaysia Calculation for Mamee-Double Decker (M) Sdn Bhd References Page 2 3 5 6 13 20

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Mohd Hairull bin Abdolah (830904045387001) BBMP 1103 Speech recognition

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I would like to thank Mr. Jeffery BAT as Ang from British American Tobacco as Regional Manager has helped me in completing this assigment, to Mr. Hazrul Bin Esa from Mamee-Double Decker (M) Berhad which has explained in completing this assigment.

Appreciation to my parents a lot of help and do not forget to friend me, Mr Amri who helped in completing this assigment.

Thank you to you all.

Mohd Hairull bin Abdolah (830904045387001) BBMP 1103 Introduction

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Background of company British American Tobacco Group British American Tobacco Malaysia arose from the merger of Rothmans of Pall Mall (Malaysia) Berhad and Malaysian Tobacco Company Berhad on 3 November 1999. The merger pooled talent, experience and an unrivalled portfolio of highly successful international brands to create the country’s largest tobacco company. Today, British American Tobacco Malaysia is the clear market

leader with approximately 60% market share, and ranks amongst the top 25 companies on Bursa Malaysia Securities Berhad in terms of market capitalization. British American Tobacco Malaysia manufactures and markets high quality tobacco products designed to meet diverse consumer preferences. Our portfolio includes well-established international names such as Dunhill, Kent and Pall Mall. We have a combined history of over 90 years in Malaysia going back to 1912. The wealth of expertise, coupled with leading edge technology and efficient systems and processes employed in all aspects of our business activities, position us well to meet the challenges of the future. We employ about 1,600 employees who are involved in the full spectrum of the tobacco industry, from leaf buying and processing to manufacturing, marketing and distribution. Our comprehensive distribution network spans the length and breadth of the country, ensuring that our brands are available everywhere in Malaysia. We aim to maintain our leadership in the industry through increasing our share of the tobacco business and satisfying consumer demands better and more profitably than our competitors. In meeting these goals, we ensure that we market responsibly, and in a manner sensitive to our environment. For us, leadership goes beyond just market share; it has to be about qualitative leadership in our eyes, and in the eyes of our stakeholders.

Mohd Hairull bin Abdolah (830904045387001) BBMP 1103 The British American Tobacco Group British American Tobacco is the world’s second largest quoted tobacco group by global market share. It holds robust market positions in each of its regions and has leadership in more than 50 markets around the world. The British American Tobacco Group has 50 cigarette factories in 41 countries, processing approximately 400,000 tones of leaf in 2009 and producing some 724 billion cigarettes a year. The Group employs more than 60,000 people worldwide. Its portfolio of more than 250 brands includes leading international brands such as Lucky Strike, Kent, Dunhill and Pall Mall. The British American Tobacco Group's vision is to achieve leadership of the global tobacco industry in order to create...
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