Mass Media Individual Assignment

The mass media play a significant role in a modern world and through the broadcast information at an alarming speed, and entertainment to a broad audience. They contain the news, television, radio, books and the Internet. The latter is most of the developing countries now medium. However, television has a wide range of areas of influence. Through the creation of a specific type of message, the media can manipulate people 's attitudes and views. I would like to focus on the issue of the method is to investigate advertising structure; I will also try to specify gender stereotypes, it is used in advertising persuasion techniques. People learn about the world around them to sort and simplify the information. Therefore, they create awareness program, a number of observations of the reality of one of the most typical and the most fundamental elements and attributes. The program are responsible for the essential defining our world outlook, outlook on life, and have a significant influence on social awareness, understanding, prediction, and emotional control. One of the most important type of program direction of the use of the social environment in the stereotypes, on behalf of the members for a specific group of the other group. They are internal, the process of socialization. They may be due to our own views, or is the major impact of the people, such as family, friends, teachers and the media. Because there are many simplified and summarized, the production, stereotypes are not complete, subjective and false, sometimes the reality. They are often based on tradition, it is difficult to change. Although they were found to have positive and negative tone, while the latter is more common. Even if there is some parameter allows refuted a stereotype, people would rather treat it as an exception, it is also proved that rules, not to change the way of thinking. In addition, social classifications can result in the homogeneity of the

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