Attitudes Toward Television Advertisement Amongst Genders
Nhan Huynh
Marcio Lemos
Pre-Degree III
ILAC
11 February 2013
Attitudes toward Television Advertisement amongst Genders
Introduction
A television advertisement is also known as TV advert or TV ads. It is a program which is shown on television for commercial purposes. Typically, a TV ad’s length can range in seconds to a couple minutes and is repetitive. Nowadays, TV ads are considered to be the most powerful form of advertisement among other forms including prints, magazines, websites, and radios etc. TV ads also appear to play the most important role in selling products and services as it is able attract the right television audiences; hence, audiences more likely to purchase items advertised on TV ads during commercial breaks. Recognizing this, many businesses have opt to use television ads as their preferred form of advertising, as it effectively markets their goods and services all television viewers and can be played repetitively.
Generally, people believe that women prefer to watch ads more than men. However, this belief has not been proven correct. Do women prefer watching TV ads than men? What kind of ads do people like watching the most? Once these questions are answered through the conduct of surveys, businesses and TV network owners will have a better understanding and develop strategies for their commercials so that they are more attractive to their buyers. This survey was conducted to have a right judgment on why people are interested in TV ads. The hypothesis of the survey is to figure out whether gender (male/female) watch television advertisement more frequently.
Method
The survey was conducted on twenty three students and a teacher at ILAC, of which half were female and the others half were male. They come from many different countries in the world and most of them are students. The writer gave them a paper containing a list of 20 questions about television advertisement. These are some of the main questions which includes the
Marcio Lemos
Pre-Degree III
ILAC
11 February 2013
Attitudes toward Television Advertisement amongst Genders
Introduction
A television advertisement is also known as TV advert or TV ads. It is a program which is shown on television for commercial purposes. Typically, a TV ad’s length can range in seconds to a couple minutes and is repetitive. Nowadays, TV ads are considered to be the most powerful form of advertisement among other forms including prints, magazines, websites, and radios etc. TV ads also appear to play the most important role in selling products and services as it is able attract the right television audiences; hence, audiences more likely to purchase items advertised on TV ads during commercial breaks. Recognizing this, many businesses have opt to use television ads as their preferred form of advertising, as it effectively markets their goods and services all television viewers and can be played repetitively.
Generally, people believe that women prefer to watch ads more than men. However, this belief has not been proven correct. Do women prefer watching TV ads than men? What kind of ads do people like watching the most? Once these questions are answered through the conduct of surveys, businesses and TV network owners will have a better understanding and develop strategies for their commercials so that they are more attractive to their buyers. This survey was conducted to have a right judgment on why people are interested in TV ads. The hypothesis of the survey is to figure out whether gender (male/female) watch television advertisement more frequently.
Method
The survey was conducted on twenty three students and a teacher at ILAC, of which half were female and the others half were male. They come from many different countries in the world and most of them are students. The writer gave them a paper containing a list of 20 questions about television advertisement. These are some of the main questions which includes the