Mass Media
Understanding the current reality
1a. What does the term “the mass media” refer to?
• Refers to all media technologies which are used for mass communications.
• Organisations which control there media technologies.
1b. Which examples of the mass media would you categorise as “traditional media” and which as “new media”?
• Traditional media
o Television
o Newspaper
o Magazine
o Billboards
o Radio
• New Media
o Internet
o Mobile device
o Interactive television
o CD-ROMs
o DVDs
o Online games
1c. What do you understand by the term “social media”?
• The means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks.
1d. What might be the purpose of the mass media to different groups of people?
• Bloggers uses mass media to share information and views.
• To communicate or interact with other people globally and to keep in touch with friends.
• For entertainment purposes, such as watching videos or playing games.
• Businessmen do business online and use these social networking sites to respond to customer queries.
• For the government to promote their plans for the county.
• Reporting of latest news.
• Reporting of findings or research results done by researchers.
1e. What factors might have given rise to the need for censorship?
• The need for the removal of materials that are obscene or morally questionable.
• To prevent free expression that might foment rebellion and to exert control over the populace, Governments hold back information from their citizens.
• The need to counter espionage, keep military intelligence and tactics confidential away from enemies.
• The publishing of information that portrays one’s business or business partners in a negative light might cause
1a. What does the term “the mass media” refer to?
• Refers to all media technologies which are used for mass communications.
• Organisations which control there media technologies.
1b. Which examples of the mass media would you categorise as “traditional media” and which as “new media”?
• Traditional media
o Television
o Newspaper
o Magazine
o Billboards
o Radio
• New Media
o Internet
o Mobile device
o Interactive television
o CD-ROMs
o DVDs
o Online games
1c. What do you understand by the term “social media”?
• The means of interactions among people in which they create, share, and exchange information and ideas in virtual communities and networks.
1d. What might be the purpose of the mass media to different groups of people?
• Bloggers uses mass media to share information and views.
• To communicate or interact with other people globally and to keep in touch with friends.
• For entertainment purposes, such as watching videos or playing games.
• Businessmen do business online and use these social networking sites to respond to customer queries.
• For the government to promote their plans for the county.
• Reporting of latest news.
• Reporting of findings or research results done by researchers.
1e. What factors might have given rise to the need for censorship?
• The need for the removal of materials that are obscene or morally questionable.
• To prevent free expression that might foment rebellion and to exert control over the populace, Governments hold back information from their citizens.
• The need to counter espionage, keep military intelligence and tactics confidential away from enemies.
• The publishing of information that portrays one’s business or business partners in a negative light might cause