Mass Communication

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KOM 3403
PUBLIC ORATION

ASSESSMENT

NAME: NUR ELDZARIAH IDMA MOHAMED RIDZUAN
MATRIC NO: 156333
COURSE: BSC NUTRITION AND COMMUNITY HEALTH
LECTURER: MOHD ARIF IDRIS

QUESTION
1) Explain what you know about communication and effective communication. 2) Communication skill is the key to be a good, effective and efficient leader. In detail, explain and give clear example. Communication and Effective Communication

Communication influences all factors of our life. From daily interactions with strangers on the street to the way we present ourselves in the classes or board room, the way we communicate is a reflection of who we are and the way we establish relationships with those around us. Communication is the exchange and flow of information and ideas from one person to another; it involves a sender transmitting an idea, information, or feeling to a receiver (U.S. Army, 1983). It is also could be a process by which information is exchanged between individuals through a common system of symbols, signs, or behavior. Basic communication theory posits four basic components for the successful completion of transmitting information (in a human context); the sender (or encoder), the message, the channel by which the message or information is sent for example written, oral, audio, visual, and the last one is the receiver or target of the communication information (decoder). Any disruption, garbling or malfunction at any point of that communication sequence could result in the failure of a successful communication. There are several level of communication which are interpersonal, intrapersonal, group, public and mass communication. Every of these levels bring difference situation and purposes, for example between public and intrapersonal communication. Public communication involves one person who speaks to a large number of people while intrapersonal communication is an exchange of information we have with ourselves. Effective communication extends the concept to require that transmitted content is received and understood by someone in the way it was intended. The goals of effective communication include creating a common perception, changing behaviors and acquiring information. Starting with the sender, there is the complexity of human language itself. The message must be formatted correctly, with proper grammar, syntax, noun sequencing, and even pronunciation. If the encoder of the message speaks too rapidly, too slowly, mixes up words, has garbled speech, and so on; these can all affect how clearly the message is first delivered into the communication sequence. Many of the problems that occur in an organization or society are either the direct result of people failing to communicate and or processes, which leads to confusion and can cause good plans to fail (Mehrabian,1967). All communications, intentional or unintentional, have some effect. This effect may not be always in communicator's favor or as desired by them. Communication that produces the desired effect or result is what generally called as effective communication. Effective communication generates the desired effect, maintains effect and increases effect. It serves the purpose for which it was planned or designed. Possible purposes might be to generate action, inform, create understanding or communicate a certain idea or point. (Nathalie T. 2009). Effective communication also ensures that the message is not distorted during the communication process. The importance of communication is vital to every relationship in our lives, whether it is personal, business or just in general. Communication makes possible all relationships, friendships, workmates and family closeness. When our communication skills are honed, we will notice improvement in our interactions with the people we interact with. The better the communication skills, the better the relationships. The better the relationships, the better the ability to conduct business, enjoy family, enjoy friends...
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