Zoe and Judy
A.) Thorndike’s law would motivate people because the general public thrive on the rewarding feeling of instant gratification. * An example of Thorndikes theory in personal experience would be shopping at Aritzia. If you are a frequent customer, they favour you and send you mailings for customer loyalty programs. This gives you the benefit of knowledge of sales before everyone else, and discounts. An instant reward would be buy one get one free.
Maslow’s Hierarchy of Needs
* To satisfy the upper needs on Maslow’s Hierarchy, we first need to satisfy our physiological needs. This means breathing, having food, water, sex, sleep, pooing, etc. * Once you have the basic necessities, you then can focus on the needs for safety. An example of this would be having the security of body, of employment, family, and health. * After those, you then have the ability to focus on satisfying your needs for love/belonging, like friendship, family, and sexual intimacy. * Once you’ve got those down, you can work on sustaining your self-esteem, confidence, achievement, respect of others etc. * And at the top of Maslow’s Hierarchy, you have the self actualization, where you experience creativity, problem solving, acceptance of facts, etc.
B.) Examples of something I’d buy from each level would be: * Self actualization: art supplies (full art kit including canvas, brushes, paint, etc.) ARTistic Pursuits Supplies Art Pack * Esteem: cosmetics (High end from Holt Renfrew) Dior Foundation * Social: cell phone (Newest technology, Samsung S4)
* Safety: Insurance (Expensive, top notch, all inclusive) RBC travel insurance * Physiological: groceries (Organic carrots)
water: VOSS Norewigan Artesian Purified Water An example of something I’d buy through all 5 levels would be an all inclusive travel package. C.) Alderfer’s ERG:
* Self Actualization: Vitamins (Enhances growth)
* Esteem: Clothes that...
Please join StudyMode to read the full document