Marketing Survey

Topics: Marketing, Consumer, Price Pages: 3 (700 words) Published: January 19, 2013
Marketing Survey
Dettol Liquid Handwash

Survey Product : Dettol liquid Handwash
Product Price : Rs 59 /- (Pump Pack)
Consumer occupation : Housewife

Following is the questionnaire followed to take up the survey:

Neha: Who makes the decision to buy this product?
Kamal: I make the decision to buy the product.

Neha: Who else plays a role in this decision making? Is there anyone else whose opinion you take into consideration while choosing this product? Kamal: Mostly, I decide as to which product to buy, but my kids and husband also voice their opinion sometimes.

Neha: Why did you buy this product and what are the attributes you look for? Kamal: I have been using this product for quite a long time. The main attributes are quality assurance and cost factors. Its re-fill pack is also a good attribute, as once you buy the pump pack; you can get the re-fill at much lower cost. It is reasonably priced and also the dettol is a well known brand.

Neha: Have you used any other brand of liquid handwash? If yes, then what motivated you to try the other brand? Also, what made you come back to dettol? Kamal: Yes, I have also used Lifebuoy hand wash. I have tried lifebuoy once or twice, mainly because of the non availability of the dettol hand wash in the local store from which I get the monthly ration. So, when dettol is available, I go for that only.

Neha: Why didn’t you choose to wait for the new stock of dettol liquid hand wash to arrive? Kamal: Hand wash is a product of daily use, so availability is necessary. Also, Lifebuoy, dettol and a couple of other brands are almost similar in pricing and quality. Thus, there is no incentive in waiting for new stock.

Neha: Have you been using this product for long? Where did you get...
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