Marketing Strategy of Ford Motor Company
Ford Motor Company was built on superior products and that still exists today. They have an exceptional line of cars and trucks, which ranges from the Model-T to today’s Ford Focus and F-Series, the best selling car and truck in the world. Their current product line up is the strongest in their history and is still getting stronger. This year they added the new Ford Explorer, Thunderbird and Expedition in North America, Ford Fiesta in Europe, the new Lincoln Blackwood and Navigator, Land Rover Freelander and Range Rover, Jaguar X-Type, Aston Martin Vanquish, Mercury Mountaineer, and the Mazda Sport Wagon. These vehicles will help distinguish them from their competition.
All of their products and services benefit from their diverse family brands. They acquired the Land Rover in 2000, 1999 they acquired Volvo and Kwik-Fit, 1989 they acquired Jaguar, 1987 they acquired Aston Martin and Hertz, and in 1979 they acquired Mazda. This all lends in a hand in building strong, lasting relationships with their customers and to help their business grow.
Ford believes that a major factor in their success is their role as a positive contributor to the community. They introduced this plan in early 2000, which was to improve the fuel economy of their sports utility vehicles. They also created the Ford Rouge Center, which is an environmental restoration of their historic Rouge Manufacturing Complex. This center is a showcase for environmentally friendly manufacturing processes that can be used around the world.
Ford is focusing on building relationships and growing their family. They are transforming themselves
into a consumer focused team. They are changing their attitudes, behaviors, and culture so they can put the consumer first. The company is learning to view their business from a customer’s perspective to dramatically improve their products and services and start new businesses.
BUILDING RELATIONSHIPS WITH...
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