Marketing Strategy

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Loans and Investments analysis of BASIC Bank Limited

By

Khandorker Emadul Islam ID – 0810275

An Internship Report Presented in Partial Fullfillment Of the requirement for the Degree Bachelor of Business Administration

INDEPENDENT UNIVERSITY, BANGLADESH September 2012

Table of Content
The Title Page …………………………………………………………………………………….I Approval Page ……………………………………………………………………………………II Executive Summary ……………………………………………………………………………..III Methodology……………………………………………………………………………………..IV Purpose of the report……………………………………………………………………………..V Scope of the Report…………..…………………………………………………………………..V Limitation of the Report ………..………………………………………………………………..V

I. Chapter 1 ………………………………………….…………………………………1              Introduction of BASIC Bank Limited…………………………………………………….2 BASIC Bank at a glance…………………………………………………………………..3 Business Philosophy………………………………………………………………………4 Mission of BASIC Bank…………………………………………………………………..4 Objectives of BASIC Bank Ltd…………………………………………………………...5 Corporate Strategy………………………………………………………………………...5 Organizational Goals and objectives……………………………………………………...6 Motto of BASIC Bank limited…………………………………………………………….6 Vision of BASIC Bank……………………………………………………………………6 Functions of BASIC Bank………………………………………………………………...7 Technology of BASIC…………………………………………………………………….7 Risk Management…………………………………………………………………………8 Departments and Activities……………………………………………………………….8  Activities in General Banking (GB) ………………………………………….8  Activities in Loans and Advances ……………………………………………8  Activities in Foreign Trade/Exchange………………………………………...8    Organization Structure of BASIC Bank Limited………………………………………….9 Products of BASIC Bank Ltd……………………………………………………………10 SWOT Analysis for BASIC BANK Ltd. ……………………………………………….11  Strength of BASIC Bank Ltd……………………………………………….11  Weakness of BASIC Bank Ltd………………………………………………11  Opportunity of BASIC Bank Ltd……………………………………………12  Threats of BASIC Bank Ltd…………………………………………………12

II. Chapter 2……………………………………………………………………………13          Investment Analysis of Basic Bank …………………………………………………….14 Industrial Credit………………………………………………………………………....15 Commercial Credit………………………………………………………………………16 Micro Credit……………………………………………………………………………..16 Foreign Trade……………………………………………………………………………17 Other Activities………………………………………………………………………….18 Sources of Fund…………………………………………………………………………18 Classification of Loans………………………………………………………………….18 Loan to Deposit Liabilities……………………………………………………………..20

III. Chapter 3………………………………………………………………………21     Working experience at BASIC Bank Ltd……………………………………………22 General Banking……………………………………………………………………..22 Loans and Advances…………………………………………………………………23 Foreign Trade/Exchange…………………………………………………………….23

IV. Chapter 4…………………………………………………………………….24    Findings……………………………………………………………………………….25 Recommendation …………………………………………………………………….25 Conclusion……………………………………………………………………………28

Table 1(BASIC Bank Limited at a glance)………………………….…………………………..3 Table 2(Total Loans & Advance)……………………………….…………………………..…14 Table 3(Total Industrial Credit )………………………………….……………………………15 Table 4(Total Micro Credit)……………………………………………………………………17 Table 5: Loan to Deposit Ratio………………………………………………………………. 20 Figure 1: (Organization Structure of BASIC Bank Limited)…………..…….………….9 Figure 2: Total Loans & Advance ………………………………………….………….14 Figure 3: Pattern of Total Industrial Credit ……………………………….……………16 Figure 4: Total Micro Credit……………………………………………….………….. 17 Figure 5: Classification of Loans……………………………………………………… 19 Figure 6: Loan to Deposit Ratio………………………………………………….……. 20 Figure 7: SWOT Analysis and Strategic Choice for BASIC Bank Ltd………….……. 27

Executive Summary
This report aims toward providing an overview on the Loans and Investment analysis in BASIC Bank Limited. The report is prepared within the broader framework of Internship Program of the School of Business of INDEPENDENT University, Bangladesh.(While preparing this report it has been tried to reveal the insights of the...
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