Marketing Report Jack Wills Germany
* Title page * Table of contents (contents page) * List of tables * List of graphs * List of appendices * Executive summary (one to two page summary) * Major findings * Conclusions * Recommendations * Introduction * Country comparison and selection * Market Entry Modes * Marketing Strategies * Conclusions and recommendations * References * Appendices
According to scholars, Political factors alongside economic factors tend to have a more the proportion impact in organizational performance.
1. Your recommendations and justifications for country selection.
DATA ANALYSIS
Political
Economic/ Financial Risk-
Significantly has a low rate of inflation.
GERMANY- 1.1% inflation, 2.9trillion GDP (-public debt), 99% in higher education
German markets with strong macro-economic policies have maintained their policies to be the largest of the European economies, and the 5th largest economy in the world. According to further research carried out within this report there is strong evidence clarifying that Germany is the most appropriate market expansion choice.
International market selection is a process which involves three phases, choosing from a list of countries, breaking down the list by gathering relevant data which would be the information criteria for potential market selection process.
Executive Summary
Jack Wills, considered high end by many folk, is an upmarket British Clothing Retailer currently trading in the UK, North America and parts of Asia. According to preliminary research conducted by our team of Marketing Specialists, Germany was identified as the most potential market entry point for Jack wills in the longer term. This report is based on further understood analysis of the required criteria (as further explained in detail below) for market entry, ending with a full conclusion of the analysis
Directors have identified that they would be likely to enter one of the four countries Romania,
According to scholars, Political factors alongside economic factors tend to have a more the proportion impact in organizational performance.
1. Your recommendations and justifications for country selection.
DATA ANALYSIS
Political
Economic/ Financial Risk-
Significantly has a low rate of inflation.
GERMANY- 1.1% inflation, 2.9trillion GDP (-public debt), 99% in higher education
German markets with strong macro-economic policies have maintained their policies to be the largest of the European economies, and the 5th largest economy in the world. According to further research carried out within this report there is strong evidence clarifying that Germany is the most appropriate market expansion choice.
International market selection is a process which involves three phases, choosing from a list of countries, breaking down the list by gathering relevant data which would be the information criteria for potential market selection process.
Executive Summary
Jack Wills, considered high end by many folk, is an upmarket British Clothing Retailer currently trading in the UK, North America and parts of Asia. According to preliminary research conducted by our team of Marketing Specialists, Germany was identified as the most potential market entry point for Jack wills in the longer term. This report is based on further understood analysis of the required criteria (as further explained in detail below) for market entry, ending with a full conclusion of the analysis
Directors have identified that they would be likely to enter one of the four countries Romania,
References: Modelling of international market selection process: a qualitative study of successful Australian international businesses – article 1