International Marketing Example Questions
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Question examples
Using relevant international marketing concepts, critically analyse the claim that a ‘glocalised’ marketing approach is the key to success for international companies（eg. KFC）.
Definition
2 or 3 advantage
Evidences：Against global standardization, some international company use standardization failed (evidence, some people said disadvantages=>name and year) like global is not good =>glocal is better
From the perspective of an international marketing executive working in a multinational organisation, use relevant concepts to explain and analyse the key considerations when deciding to operate in new international markets.
Definition
What is key consideration? (Like culture, why need consider it, how analyze=>use some model, week4 hall or Hofstede)
Demonstrate a critical understanding of the standardization vs adaptation debate in International Marketing. Make reference to positives and negatives from organisational and consumer perspectives.
Definition
Use evidence to prove the example
When or how SvA debate
Advantage and dis for organisational and consumer perspectives Org consumer
Standardization positive/neg positive/neg
Adaptation positive/neg po/
According to the Consumers’ Health Forum of Australia a “consumer representative is someone who is a member of a government, professional body, industry or non-governmental organisation committee who voices consumer perspectives and takes part in the decision-making process on behalf of consumers. This person is nominated by, and is accountable to, an organisation of consumers.”
Consumer representatives generally have experience as consumers of the healthcare system. They are also generally trained and supported by the consumer organisation to which they belong.
Analyse and evaluate
Question examples
Using relevant international marketing concepts, critically analyse the claim that a ‘glocalised’ marketing approach is the key to success for international companies（eg. KFC）.
Definition
2 or 3 advantage
Evidences：Against global standardization, some international company use standardization failed (evidence, some people said disadvantages=>name and year) like global is not good =>glocal is better
From the perspective of an international marketing executive working in a multinational organisation, use relevant concepts to explain and analyse the key considerations when deciding to operate in new international markets.
Definition
What is key consideration? (Like culture, why need consider it, how analyze=>use some model, week4 hall or Hofstede)
Demonstrate a critical understanding of the standardization vs adaptation debate in International Marketing. Make reference to positives and negatives from organisational and consumer perspectives.
Definition
Use evidence to prove the example
When or how SvA debate
Advantage and dis for organisational and consumer perspectives Org consumer
Standardization positive/neg positive/neg
Adaptation positive/neg po/
According to the Consumers’ Health Forum of Australia a “consumer representative is someone who is a member of a government, professional body, industry or non-governmental organisation committee who voices consumer perspectives and takes part in the decision-making process on behalf of consumers. This person is nominated by, and is accountable to, an organisation of consumers.”
Consumer representatives generally have experience as consumers of the healthcare system. They are also generally trained and supported by the consumer organisation to which they belong.
Analyse and evaluate