: Marketing Planning for Smart Phone

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Company hTC
ProductSmart Phone – One x
VisionTo enabling a customized user experience based on the belief that each mobile device needs to fit its owner, and not the other way around MissionTo be a world’s leading Smart phone developer by 2015.

In today’s fast growing marketing of Smart phones where mobile phone life has become shorter day by day due to the technology and innovation and the consumer behaviour change. It is very difficult to keep your product alive for a longer period. In these days people are looking for a new product which is user friendly and fulfil their requirements. Consumers are looking forward for a product which has everything in it and is handy, so the hassle of taking several gadgets with them while travelling is removed. People in this growing market need a much faster, easy way of communication through different channels using one device. They look forward for the device which is status symbol and moves with today’s fashion.

Today’s marketing is not has changed a lot from which it was in 10 years back when mobile phones where rarely used. Even the marketing strategies are also changed; companies use different strategies to promote their product, using different channels. Previously mobile industry the competition was less and the manufacturers don’t have to develop different marketing strategies to promote their product. They just had to deliver their massage through a proper channel to the public. Like the old mobile phones, companies use to communicate their message to the large public as ‘reliable and easy source of communication, long battery life, strong signals’. But in now a days that is not enough. Manufacturers have to go beyond and promote their products. In a modern world where media and internet are strong source to convey your message, companies uses it positively and promote their product showing them the features of their new product, style, new innovation and how to use any new feature. By promoting product in this way it is far easier for the companies to sell their product than in the old period.

But the point of innovation remains their, if your product is not good enough to stand in strong competition your product won’t be able to do good sales. Main thing in marketing your product in current market is that you introduce it to the right market at right time in new attractive style, which ensures that your product is prominent and reaches the public eyes.

As in current period where the demand of smart phones are high; HTC introduces its new smart phone One Series which includes One x, One v and One s but here we’ll be talking about only One x.

Product Specification

HTC One x comes with new features different than those already available in the market. These new One series is complete different and unique and it makes the product to stand in market with the competitors products.

hTC one x – Brace yourself for lightning-fast web browsing, remarkable picture quality and seamless gaming visuals thanks to the powerful quad-core processor.

HTC One x comes with unique and slim design which is lighter and thinner. Its body is made from aluminium which is scratch less.
Size: - 2.75 * 5.29”
Weight – 130 grams
Display – 4.7 “super LCD 2
CPU Speed – 1.5 GHz, Quad-core
Plate form – Android 4.0 with HTC Sense
Memory – 32 GB, RAM 1GB
Wireless
Sensors – Digital Compass, Ambient Light sensor
Camera with HTC Imagesense – 8 MP, auto focus, LED Flash, 1.3 MP front camera Sound Enhancement – Beats Audio
Multimedia – supports all formats
Battery – 1800 mAh

What is HTC Sense?
HTC Sense is what makes HTC phones so special. A collection of tools, features, and innovative user interfaces, HTC Sense is our software and hardware innovation that enhances the user experience. Customizable, powerful and surprising, HTC Sense is at the center of the HTC experience, creating a device that’s less about technology and more about…well…you.

HTC ImageSense
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