Marketing Plan- Sony Playstation 3
Marketing Plan Project:
Sony Playstation 3
Planned Designed for (Present- End of 2013)
MKTG-3103-01
Fall Semester 2012
Submitted to: Richard Brand
FVSU
Executive Summary
This marketing plan is over the Sony Playstation 3 (PS3). The Playstation 3 is a six year old video game system, and one of the top 3 gaming consoles along with Nintendo’s Wii and Microsoft’s Xbox. Sony
Table of Contents
Introduction
Situational Analysis Internal Environment Key Executives Board of Directors Employees Product External Environment Customers Competitors SWOT Strengths Weakness Opportunity Threats
Marketing Objectives
Marketing Strategies Target Markets Marketing Mix
Implement and Control the Marketing Plan Action Plans Measurement and Control
Summary
Works Cited
Introduction to Marketing Plan
This marketing plan is looking at Sony’s Playstation 3 (PS3). This powerful system is the cutting edge of gaming entertainment. The PS3 has been out for a little under a decade, and in that time, it has proved to be a hardcore gamers’ dream to have one. Sony got into the console gaming market in late 1994. The concept for the original Playstation was actually brought up in a joint partnership with Sony and Nintendo in the late 1980s; however, when the time came to announce their new hardware, Nintendo re-read over their earlier contract and found the agreement to no longer be agreeable. As a result, Sony took all the research they had done and began work on the Sony Playstation.
The Playstation 3 or most known as PS3 is the third video game console produced by Sony Computer entertainment and the descendant to the Playstation 2 as part of the Playstation series. The Playstation 3 competes with Microsoft XBOX 360 and Nintendo Wii as part of the seventh generation of video game consoles.
A major feature that distinguishes the Playstation 3 from its
Sony Playstation 3
Planned Designed for (Present- End of 2013)
MKTG-3103-01
Fall Semester 2012
Submitted to: Richard Brand
FVSU
Executive Summary
This marketing plan is over the Sony Playstation 3 (PS3). The Playstation 3 is a six year old video game system, and one of the top 3 gaming consoles along with Nintendo’s Wii and Microsoft’s Xbox. Sony
Table of Contents
Introduction
Situational Analysis Internal Environment Key Executives Board of Directors Employees Product External Environment Customers Competitors SWOT Strengths Weakness Opportunity Threats
Marketing Objectives
Marketing Strategies Target Markets Marketing Mix
Implement and Control the Marketing Plan Action Plans Measurement and Control
Summary
Works Cited
Introduction to Marketing Plan
This marketing plan is looking at Sony’s Playstation 3 (PS3). This powerful system is the cutting edge of gaming entertainment. The PS3 has been out for a little under a decade, and in that time, it has proved to be a hardcore gamers’ dream to have one. Sony got into the console gaming market in late 1994. The concept for the original Playstation was actually brought up in a joint partnership with Sony and Nintendo in the late 1980s; however, when the time came to announce their new hardware, Nintendo re-read over their earlier contract and found the agreement to no longer be agreeable. As a result, Sony took all the research they had done and began work on the Sony Playstation.
The Playstation 3 or most known as PS3 is the third video game console produced by Sony Computer entertainment and the descendant to the Playstation 2 as part of the Playstation series. The Playstation 3 competes with Microsoft XBOX 360 and Nintendo Wii as part of the seventh generation of video game consoles.
A major feature that distinguishes the Playstation 3 from its
Cited: