SFAS TOWS SONY
Mission Statement
Sony Corp: “At Sony, our mission is to be a company that inspires and fulfills your curiosity. Our unlimited passion for technology, content and services, and relentless pursuit of innovation, drives us to deliver ground-breaking new excitement and entertainment in ways that only Sony can. Creating unique new cultures and experiences. Everything we do, is to move you emotionally”
Team Names
(Arwa Kadour – NAM013 )- (Shahad Altallhi –NAM005) – (Samar Albarakati - NAM068)-( Orjwan Mansi – OBM032)
1. SFAS Table - Sony Corporation Strategic Factors
Weight
Rating
Weighted Score
Short
Intermediate
Long
Comments
S1 Strong brand identity, its deeply rooted in the mind of potential customers; leading to strong loyalty.
0.15
5.0
0.75
X
Sony’s intangible assets and goodwill is consistently increasing.
S3 Well-developed market strategy.
0.10
4.0
0.40
X
X
Sony responds to various changes in consumer demand, need and preferences.
W1 Wide Range of Diversification.
0.05
3.0
0.15
X
Sony restructuring strategy.
W2 Decline in sales over the last few years, decreasing profits.
0.20
1.0
0.20
X
X
Sony will spend this year making major changes and reforming its business.
O2 Strategic joint ventures e.g. Sharp for LED large panels.
0.15
3.0
0.45
X
X
To concentrate on innovation.
O3 Leading Cost-Effective Innovator.
0.05
4.2
0.21
X
Sony is strong in cost-efficient tech.
T1 Increase in market competition.
0.25
4.2
1.05
X
Increases buyer bargaining power.
T2 Economic exposure from unexpected foreign exchange rates.
0.05
5.0
0.25
X
Restructuring and fixed cost reduction.
Total Scores
1.00
3.46
2. TOWS Table - Sony Corporation Internal
Factors
(IFAS)
External
Factors
(EFAS)
Strength (S)
S1
Sony Corp: “At Sony, our mission is to be a company that inspires and fulfills your curiosity. Our unlimited passion for technology, content and services, and relentless pursuit of innovation, drives us to deliver ground-breaking new excitement and entertainment in ways that only Sony can. Creating unique new cultures and experiences. Everything we do, is to move you emotionally”
Team Names
(Arwa Kadour – NAM013 )- (Shahad Altallhi –NAM005) – (Samar Albarakati - NAM068)-( Orjwan Mansi – OBM032)
1. SFAS Table - Sony Corporation Strategic Factors
Weight
Rating
Weighted Score
Short
Intermediate
Long
Comments
S1 Strong brand identity, its deeply rooted in the mind of potential customers; leading to strong loyalty.
0.15
5.0
0.75
X
Sony’s intangible assets and goodwill is consistently increasing.
S3 Well-developed market strategy.
0.10
4.0
0.40
X
X
Sony responds to various changes in consumer demand, need and preferences.
W1 Wide Range of Diversification.
0.05
3.0
0.15
X
Sony restructuring strategy.
W2 Decline in sales over the last few years, decreasing profits.
0.20
1.0
0.20
X
X
Sony will spend this year making major changes and reforming its business.
O2 Strategic joint ventures e.g. Sharp for LED large panels.
0.15
3.0
0.45
X
X
To concentrate on innovation.
O3 Leading Cost-Effective Innovator.
0.05
4.2
0.21
X
Sony is strong in cost-efficient tech.
T1 Increase in market competition.
0.25
4.2
1.05
X
Increases buyer bargaining power.
T2 Economic exposure from unexpected foreign exchange rates.
0.05
5.0
0.25
X
Restructuring and fixed cost reduction.
Total Scores
1.00
3.46
2. TOWS Table - Sony Corporation Internal
Factors
(IFAS)
External
Factors
(EFAS)
Strength (S)
S1