Marketing Plan for 3m “Car Wrap Film” Product for One Year (2013)

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Program: MBA

BMMK5103 Assignment
(Marketing Plan)

Semester:
September 2012
Subject:
Marketing Management
(BMMK5103)

Prepared By: Ibrahim Ahmed Mohammed Abbas
(ID: 201210004)

Submitted to: Dr. Nabil Al-Absi
Marketing Plan for 3M “Car Wrap Film” Product For One Year (2013) University of Science & Technology
Y E M E N

Marketing Plan for
“Car Wrap Film” Product
For One Year (2013)

Table of Contents

1.Executive Summary4
1.1.About the Company4
1.2.About This Marketing Plan6
2.Situation Analysis7
2.1.SWOT Analysis8
2.2.Competition Analysis10
2.3.Porter’s Five Forces Analysis13
3.Marketing Strategy14
3.1.STP Analysis: Segmentation, Targeting, and Positioning14
3.2.4 Ps Planning16
4.Financial Projection18
4.1.Sales Forecast18
4.2.Expense Analysis19
4.3.Break-Even Analysis20
5.Implementation Controls21
6.References22

1. Executive Summary

2.1. About the Company
3M Company, formerly known as the Minnesota Mining and Manufacturing Company, is an American multinational corporation based in Maplewood, Minnesota.

With over 76,000 employees, they produce over 55,000 products. Their products can be divided into six categories: display and graphics, health care, safety, electro and communications, industrial and transportation, and consumer and office. At December 31, 2007, the Company employed about 76,000 people, with 34,000 employed in the United States and 42,000 employed internationally. 3M is a company that makes its products based on the innovation and new ideas. They are well-known by their awesome new ideas for new products which were not produced before. Most 3M products involve expertise in product development, manufacturing and marketing, and are subject to competition from products manufactured and sold by other technologically oriented companies.

According to 3M, their values are to:
* Act with uncompromising honesty and integrity in everything we do. * Satisfy our customers with innovative technology and superior quality, value and service. * Provide our investors an attractive return through sustainable, global growth. * Respect our social and physical environment around the world. * Value and develop our employees' diverse talents, initiative and leadership. * Earn the admiration of all those associated with 3M worldwide.

The 3M Company has many success stories and excellence indicators, and the list below summarizes some of these indicators in 2012 reports: * 3M came in at No. 29 on Corporate Responsibility Magazine’s 2012 list of “100 Best Corporate Citizens.” The list ranks companies in seven areas, including environment, human rights, employee relations and philanthropy. * 3M ranked No. 27 on the 2012 list of “America’s Most Reputable Companies.” The list, developed by the Reputation Institute and Forbes magazine, is the result of an online study of more than 10,000 consumers, measuring their perceptions of the 150 largest U.S. companies. * 3M ranked No. 18 on Fortune magazine’s 2012 list of “50 Most Admired Companies.” * 3M ranked No. 4 on Chief Executive magazine’s 2012 list of “10 Best Companies for Leaders”—a list of corporations who lead the pack when it comes to leadership development. * 3M ranked No. 12 on Interbrand’s 2012 list of “Best Global Green Brands.” Brand consultancy firm Interbrand commended 3M (one of the leading American brands on the list) for its enduring commitment to sustainability citing its high score in Stakeholder Engagement, a product portfolio that is as strong as it is sustainable, and the awards it garnered in 2012, such as the ENERGY STAR Sustained Excellence Award. To make the list, companies must perform well in both sustainability performance and perception. * 3M was honored by the National Committee on United States—China Relations for improving lives through innovation and for its...
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