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Marketing Plan for 3m “Car Wrap Film” Product for One Year (2013)

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Marketing Plan for 3m “Car Wrap Film” Product for One Year (2013)

Page 1 of 13
Program: MBA

BMMK5103 Assignment
(Marketing Plan)

Semester:
September 2012
Subject:
Marketing Management
(BMMK5103)

Prepared By: Ibrahim Ahmed Mohammed Abbas
(ID: 201210004)

Submitted to: Dr. Nabil Al-Absi
Marketing Plan for 3M “Car Wrap Film” Product For One Year (2013) University of Science & Technology
Y E M E N

Marketing Plan for
“Car Wrap Film” Product
For One Year (2013)

Table of Contents

1.Executive Summary4
1.1.About the Company4
1.2.About This Marketing Plan6
2.Situation Analysis7
2.1.SWOT Analysis8
2.2.Competition Analysis10
2.3.Porter’s Five Forces Analysis13
3.Marketing Strategy14
3.1.STP Analysis: Segmentation, Targeting, and Positioning14
3.2.4 Ps Planning16
4.Financial Projection18
4.1.Sales Forecast18
4.2.Expense Analysis19
4.3.Break-Even Analysis20
5.Implementation Controls21
6.References22

1. Executive Summary

2.1. About the Company
3M Company, formerly known as the Minnesota Mining and Manufacturing Company, is an American multinational corporation based in Maplewood, Minnesota.

With over 76,000 employees, they produce over 55,000 products. Their products can be divided into six categories: display and graphics, health care, safety, electro and communications, industrial and transportation, and consumer and office. At December 31, 2007, the Company employed about 76,000 people, with 34,000 employed in the United States and 42,000 employed internationally. 3M is a company that makes its products based on the innovation and new ideas. They are well-known by their awesome new ideas for new products which were not produced before. Most 3M products involve expertise in product development, manufacturing and marketing, and are subject to competition from products manufactured and sold by other technologically oriented companies.

According to 3M, their values are to:
* Act with...

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