Marketing plan
Maldives Business School
Cover Sheet
ASSESSMENT ACTIVITY
BTEC HND/Associate Degree in Business (Management/HR/Marketing)
The student must fill the relevant parts of the following table.
Student First Name
Student Last Name Student ID
Date issued
Date submitted
Ajumal
Abdulla Ali
914
16th March,2014
18 Apr. 2014
Statement of authenticity
I, the above named student, hereby confirm that this assignment is my own work and not copied or plagiarized. It has not previously been submitted as part of any assessment. All the sources, from which information has been obtained for this assignment, have been referenced in the Harvard format. I further confirm that I have read and understood the Maldives Business School rules and regulations about plagiarism and copying and agree to be bound by them.
Assignment summary information
Unit
Unit 4: Marketing Principles
Assignment reference
1
Assignment type
This is an individual assignment.
Task
Submit on
Do on
Task 1: (LO1, LO2,LO3, LO4): Plan: Marketing Plan
18 Apr. 2014
NA
Task 2: (LO4): PPT: Marketing Presentation
28 Mar. 2014
29 Mar. 2014
An extension must be applied for in writing by individual students and will only be granted for valid
Extensions
reasons.
Late submissions
Late submissions will be marked for all grades but will incur a fine of MVR 500.
Assessor(s):
Mr. Sandeep Sikerwar Internal verifier:
Adam Umar
Assessor(s) please fill the table below AFTER the evaluation.
Assessment criteria
Feedback
Assessor’s Decision
Internal Verifier’s
Comments
P 1.1
P 1.2
P 1.3
P 2.1
P 2.2
P 3.1
P 3.2
P 3.3
P3.4
P3.5
P4.1
P 4.2
P 4.3
M1
M2
M3
D1
D2
D3
Assessor’s
Name
Sandeep Sikerwar
Signature
Date: __/__/__
This is the cover sheet for your assignments. Your assignment will be rejected if it does not have this cover sheet.
Ajumal Abdulla Ali / Student ID 914
Page | 1
Ajumal Abdulla Ali
ASSOCIATE DEGREE IN BUSINESS HRM
MALDIVES BUSINESS SCHOOL
Cover Sheet
ASSESSMENT ACTIVITY
BTEC HND/Associate Degree in Business (Management/HR/Marketing)
The student must fill the relevant parts of the following table.
Student First Name
Student Last Name Student ID
Date issued
Date submitted
Ajumal
Abdulla Ali
914
16th March,2014
18 Apr. 2014
Statement of authenticity
I, the above named student, hereby confirm that this assignment is my own work and not copied or plagiarized. It has not previously been submitted as part of any assessment. All the sources, from which information has been obtained for this assignment, have been referenced in the Harvard format. I further confirm that I have read and understood the Maldives Business School rules and regulations about plagiarism and copying and agree to be bound by them.
Assignment summary information
Unit
Unit 4: Marketing Principles
Assignment reference
1
Assignment type
This is an individual assignment.
Task
Submit on
Do on
Task 1: (LO1, LO2,LO3, LO4): Plan: Marketing Plan
18 Apr. 2014
NA
Task 2: (LO4): PPT: Marketing Presentation
28 Mar. 2014
29 Mar. 2014
An extension must be applied for in writing by individual students and will only be granted for valid
Extensions
reasons.
Late submissions
Late submissions will be marked for all grades but will incur a fine of MVR 500.
Assessor(s):
Mr. Sandeep Sikerwar Internal verifier:
Adam Umar
Assessor(s) please fill the table below AFTER the evaluation.
Assessment criteria
Feedback
Assessor’s Decision
Internal Verifier’s
Comments
P 1.1
P 1.2
P 1.3
P 2.1
P 2.2
P 3.1
P 3.2
P 3.3
P3.4
P3.5
P4.1
P 4.2
P 4.3
M1
M2
M3
D1
D2
D3
Assessor’s
Name
Sandeep Sikerwar
Signature
Date: __/__/__
This is the cover sheet for your assignments. Your assignment will be rejected if it does not have this cover sheet.
Ajumal Abdulla Ali / Student ID 914
Page | 1
Ajumal Abdulla Ali
ASSOCIATE DEGREE IN BUSINESS HRM
MALDIVES BUSINESS SCHOOL
Bibliography: Adcock, D., 2000. Marketing strategies for competitive advantage. England: John Wiley & Sons ltd. Akrani, G., 2011. Scope of Marketing Research (MR) - Branches / Areas of MR. [Online] Available at: http://kalyan-city.blogspot.com/2011/07/scope-of-marketing-research-mrbranches.html Amidor, T., 2013. blog.foodnetwork.com. [Online] Available at: http://blog.foodnetwork.com/healthyeats/2013/04/10/10-healthy-canned-tunarecipes/ BPP learning media Ltd, 2010. Business Essentials marketing principles. United kingdon: BPP learning media. Fleischner, M., 2014. 10 Key Components of a Marketing Plan. [Online] Available at: http://www.businessknowhow.com/marketing/marketing-plan.htm indexmundi, 2013. Maldives Demographics Profile 2013. [Online] Available at: http://www.indexmundi.com/maldives/demographics_profile.html Investopedia, 2014. Market Orientation. [Online] Available at: http://www.investopedia.com/terms/m/market-orientation.asp James Manktelow, A. C., 2014. the marketing mix and 4p 's. [Online] Available at: http://www.mindtools.com/pages/article/newSTR_94.htm Lake, L., 2014. [Online] Available at: http://marketing.about.com/od/marketingglossary/g/imcdef.htm Maldives Industial Fidheries Company, 2014. [Online] Available at: http://www.mifco.com.mv/ Nazeer, A., 2011. minivannews.com. [Online] Available at: http://minivannews.com/society/maldives-to-provide-86400-cans-of-tuna-toAjumal Abdulla Ali / Student ID 914 Newton, C., 2014. smallbusiness.chron.com. [Online] Available at: http://smallbusiness.chron.com/difference-between-differentiated-marketingstrategy-concentrated-marketing-strategy-30462.html PENDERGRASS, K., 2013. marketing objectives. [Online] Available at: https://www.udemy.com/blog/marketing-objectives/ Richards, L., 2014. www.ehow.com. [Online] Available at: http://www.ehow.com/info_8295420_constraint-marketing.html Sherman, F., 2014. smallbusiness.chron.com. [Online] Available at: http://smallbusiness.chron.com/identify-segmentation-criteria-affect-targetmarket-selection-17739.html Theodore N. Beckman, W. R. D., 1967. Marketing. 7th ed. New tork: Ronald Press.