Marketing Plan
Marketing Plan
The marketing of a new Jamba Juice smoothie will be done at the Ace Train stations as passengers depart the trains after a long day of commuting and working. The smoothie will offer a cold, refreshing drink to give the people a boost before returning home to begin with the day-to-day family or friends issues whether needing to go to a back-to-school night for their kids, picking up children or participating in sports activities, or working a second job to make ends meet.
Jamba Juice was founded in April 1990 by Kirk Perron, and incorporated in 1991 as Juice Club, Inc. in San Francisco, California. Jamba Juice is known as one of the leaders in the quick-serve fruit and vegetable juice markets nationwide. In 1993, the company opened and started along with two other California stores; one in Palo Alto, California and one in Irvine, California. In 1995 Juice Club Inc. of San Francisco changed its store name to Jamba Juice. In August of 1997, Jamba Juice entered into an operating agreement with Whole Foods Market to sell only "natural" products inside some of the Whole Foods’ locations, including Jamba 's smoothies ' ingredients. In March of 1999, Jamba Juice acquired all nation-wide Zuka Juice, Inc. stores. Since then Jamba Juice has expanded to become one of the nation 's best known smoothie chains, emphasizing the benefits of a healthy lifestyle.
Jamba Juice uses real fruit and 100% fruit juices (from all fruit concentrate). All smoothies, except for its "All Fruit Smoothies," contain another ingredient, as per the recipe: sherbet, frozen yogurt, sorbet, plain yogurt, lower-calorie dairy base, or soymilk.
Jamba Juice introduced "Enlightened Smoothies" in 2004 with less sugar and fewer calories and carbohydrates. They have since been renamed "Jamba Light." The lower-calorie dairy base is made with Splenda, non-fat milk and whey protein.
In addition to the smoothies, Jamba Juice sells fresh-squeezed orange juice and carrot juice, as well as
The marketing of a new Jamba Juice smoothie will be done at the Ace Train stations as passengers depart the trains after a long day of commuting and working. The smoothie will offer a cold, refreshing drink to give the people a boost before returning home to begin with the day-to-day family or friends issues whether needing to go to a back-to-school night for their kids, picking up children or participating in sports activities, or working a second job to make ends meet.
Jamba Juice was founded in April 1990 by Kirk Perron, and incorporated in 1991 as Juice Club, Inc. in San Francisco, California. Jamba Juice is known as one of the leaders in the quick-serve fruit and vegetable juice markets nationwide. In 1993, the company opened and started along with two other California stores; one in Palo Alto, California and one in Irvine, California. In 1995 Juice Club Inc. of San Francisco changed its store name to Jamba Juice. In August of 1997, Jamba Juice entered into an operating agreement with Whole Foods Market to sell only "natural" products inside some of the Whole Foods’ locations, including Jamba 's smoothies ' ingredients. In March of 1999, Jamba Juice acquired all nation-wide Zuka Juice, Inc. stores. Since then Jamba Juice has expanded to become one of the nation 's best known smoothie chains, emphasizing the benefits of a healthy lifestyle.
Jamba Juice uses real fruit and 100% fruit juices (from all fruit concentrate). All smoothies, except for its "All Fruit Smoothies," contain another ingredient, as per the recipe: sherbet, frozen yogurt, sorbet, plain yogurt, lower-calorie dairy base, or soymilk.
Jamba Juice introduced "Enlightened Smoothies" in 2004 with less sugar and fewer calories and carbohydrates. They have since been renamed "Jamba Light." The lower-calorie dairy base is made with Splenda, non-fat milk and whey protein.
In addition to the smoothies, Jamba Juice sells fresh-squeezed orange juice and carrot juice, as well as
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