Jamba Juice Essay

Jamba Juice was founded in April of 1990 by Cal Poly graduate Kirk Perron, along with cofounders Joe Vergara, Kevin Peters, and Linda Ozawa Olds. Their goal was to sell healthy smoothies. It‘s corporate was called Juice Club, Inc. in San Luis Obispo, California. In August of 1997, Jamba made an agreement with Whole Foods Market to sell natural products inside some of the market’s locations. In March of 1999 they acquired Zuka Juice Inc, Zuka was a smoothie company that was very popular at the time. Since then Jamba has become one of the nation’s number one smoothie chain’s. They emphasize on the benefits of healthy lifestyle. In 2004 they expanded in New York, opening nineteen locations throughout the city. On March 13,2006 Jamba was
We have taken a survey based on 30 people in order to evaluate what the customer thinks is most important in our company. The survey asks six questions that helped us evaluate how to focus our customer service. What we found out was that 75% of the participants in the survey went to Jamba Juice sometimes. When asked which they prefer 45% of them said Starbucks compared to the 30% who like Jamba Juice. In the third question we found that 80% of the participants thought that service at Jamba Juice was only OK. Not only did most customers feel that way, but 70% of them felt that the Jamba Juice experience was not consistent in every location. On question number five we wanted to find out what the consumer liked about Jamba Juice, what we found was that 45% of them believed that Jamba Juice gave superior value to that of its competitors. In the last question we wanted to know the customers take on how to improve on the company customer service. We discovered that 60% of the participants felt that we needed to focus on the Jamba Juice Company customer service as a