Marketing of Turkish Olive Oil to the Uk Market

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Marketing of Turkish Olive Oil to the Uk Market

By | May 2011
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MARKETING OF TURKISH OLIVE OIL TO THE UK

MBA, INTERNATIONAL MARKETING

SUBMITTED TO
DR. MIKE KEARSLEY

BY
MELEK ISLEK

11.04.2011

TABLE OF CONTENTS
Page
ABSTRACT3
1. INTERNATIONAL MARKETING OF TURKISH OLIVE OIL4
1.1 Introduction....................................................................................................4
1.2. General information and literature review4
1.2.1 Olive Oil4
1.2.1.1 A Mysthical History.................................................................................4
1.2.1.2 Types of Olive Oil....................................................................................5
1.2.1.3 International marketing of Turkish olive oil6
1.2.1.4 Export and Import from Turkey’s point of view6
1.2.1.5 The UK olive oil market8
2. RESULTS12
2.1 SWOT Analysis of Turkish olive oil in UK market....................................12
2.2 Michael Porter’s Five Forces for Turkish olive oil UK market..................13
3. CONCLUSION16
4. REFERENCES18
5. APPENDICES..............................................................................................20

ABSTRACT

This report analyses and evaluates the international marketing of Turkish olive oil in the UK Market in terms of challenges and opportunities that the product faces. Furthermore it will focus on exporting difficulties to the UK rather than EU countries. The olive oil demand is increasing year-on-year in the UK particularly, because of the certain health problems like heart diseases or obesity.

The First part of the paper will provide relevant information regarding the factors which effect the olive oil usage throughout the world and it will also define and explain the position of Turkey in terms of olive oil production, marketing...

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