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Marketing Mix Report about Samsung Galaxy Round

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Marketing Mix Report about Samsung Galaxy Round
GAC012 Assessment Event 3: project-Written Report

Recommending a Marketing Mix for Samsung Galaxy Round

Student’s Name: Jasper Chan
Student ID#:
Teacher: Tom
Due Date: 30/12/2013
Word Count: 1058

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Topic 2: Recommending a Marketing Mix for a Product or Service
Executive Summary
In this research, my main direction is analysis Samsung Galaxy Round’s marketing. In this respect I must research information about the current market about cellphones. Then I will use some ways to elaborate how to earn profit and how to win the market. So my methods are use market analysis and SWOT to have a product positioning. It can help Samsung Galaxy Round possess market share in Smartphone industry. According to information that I gathered, I find the mobile phone market share always occupied by several companies Apple, HTC, Nokia, and Samsung. This market is very favorable for our product sales. We have to seize the opportunity to sale our product.
1.0 Introduction
In my research, my aims are that how to sale our product Samsung Galaxy Round very well and analysis the market benefits for us. Samsung Galaxy Round is our flagship product. First this product has the most basic function calling, using internet, texting, taking photos or videos and playing games. Second you can enjoy your calling because its special design that is use curved display. It can more fit for people's faces, unlike the normal smart phone. We research and development this product for business people, fashion people, and some people who like the early adopters. In smartphone marketing the most important key factor are popularity, hardware configuration and our design. If we have all of them and do them very well so I think we can win! The reason why I choose this product, this product was the first to used Flexible Display, it’s a new technology. Also it’s an ergonomically product. In the current market
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