Marketing Mix 7p's Apple

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Apple Inc. is an American multinational corporation that designs and manufactures consumer electronics, computer software, and personal computers. The company’s best-known hardware products include Macintosh computers, the iPod, the iPhone and iPad. As of January 2012 the company operates 284 retail stores in ten countries, and an online stre where hardware and software products are sold. Products- are goods or services that can be offered in an exchange for the purpose of satisfying a need or want. Apple’s approach is to focus on a small range of products and to act like a small boutique in delivering these artistically designed products. Apple’s branding may be termed ‘sleek, cool and hip’ and these qualities are increased by Apple’s loyal customer base. Apple acts as a trendsetter and their products are as much about the technology as they are fashion accessories.

The positioning of Apple’s products are high quality, innovative and modern.

The packaging of Apple products are as much important as the actual technologies themselves. Attention the to the fit and finish of the box or packaging is a major part of Apple’s marketing strategy. A great deal of energy is invested in ensuring that every part of their products looks eye-catching, from the sleek hardware to the large photos on the box. The packaging is also an essential element to protect the products and package designs must incorporate this feature.

Apple’s products include:
Portable computers- including Mac products such as Mac Book Pro, iMac, MacBook Air, Mac Mini, Xserve. Servers- including Xserve, Xsan, MacOS X Ser, MobleMe
Accersories- including MagicMouse, Keyboard, Led Cinema Display Wi-fi Based Stations-including Airport express, Airport Extreme, Time Capsule Developer – including Developer Connection, Mac Program, iPhone Program iPhone– including iPhone3Gs, iPhone3G, iPhone4, iPhone4s, iPhone5, iPad, iPad2, iPad mini. iPod- including iPod shuffle, iPod Nano range,...
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