The positioning of Apple’s products are high quality, innovative and modern.
The packaging of Apple products are as much important as the actual technologies themselves. Attention the to the fit and finish of the box or packaging is a major part of Apple’s marketing strategy. A great deal of energy is invested in ensuring that every part of their products looks eye-catching, from the sleek hardware to the large photos on the box. The packaging is also an essential element to protect the products and package designs must incorporate this feature.
Apple’s products include:
Portable computers- including Mac products such as Mac Book Pro, iMac, MacBook Air, Mac Mini, Xserve. Servers- including Xserve, Xsan, MacOS X Ser, MobleMe
Accersories- including MagicMouse, Keyboard, Led Cinema Display Wi-fi Based Stations-including Airport express, Airport Extreme, Time Capsule Developer – including Developer Connection, Mac Program, iPhone Program iPhone– including iPhone3Gs, iPhone3G, iPhone4, iPhone4s, iPhone5, iPad, iPad2, iPad mini. iPod- including iPod shuffle, iPod Nano range,...