“Marketing Is Becoming Increasingly Irrelevant to the Needs of Business Today”. to What Extent Do You Agree with This Statement?
“Marketing is becoming increasingly irrelevant to the needs of business today”. To what extent do you agree with this statement?
In the 1070s American marketers and academics were confident marketing would become the “master” business function and dominate the thinking of corporation (Macallister, 2012). However, since 1990s marketing has become decreasingly relevant for increasingly businesses. Due to the inadequate conception of marketing, marketing failed in the role of organization, and customers generally have a negative opinion of marketing. Thus, the backdrop of marketing’s relevance is worrying. Many commentators have blamed this decline on an inadequate conception by both academics and practitioners of what marketing actually is (Parsons & Maclaran 2009). However, this essay will attempt to do against people’s thinking about “marketing is dead”, and will demonstrate that the solutions are happening, marketers updated and complemented the definition of marketing thus helped marketing rebuilding its situation in the contemporary organization.
In order to show this, this essay will firstly discuss the issues of marketing in organization structure. It will argue that marketing playing a significant role in companies and it cannot be replaced. Secondly, it will show some of the growing negative attitude from consumers toward the worsened marketing activities. It will consider several solutions including supporting customers’ value, developing new relationship with customers. Finally, this essay will demonstrate that the root of the problem (society understood marketing) is based on the outdated, wrong definition, while new definition has made contribution to business needs.
One of key arguments against marketing’s importance is that experts doubted the importance of it as a corporate function in many companies. Indeed, scholars have charted the decline of marketing within the organization, observing that is has deteriorated in both influence and
In the 1070s American marketers and academics were confident marketing would become the “master” business function and dominate the thinking of corporation (Macallister, 2012). However, since 1990s marketing has become decreasingly relevant for increasingly businesses. Due to the inadequate conception of marketing, marketing failed in the role of organization, and customers generally have a negative opinion of marketing. Thus, the backdrop of marketing’s relevance is worrying. Many commentators have blamed this decline on an inadequate conception by both academics and practitioners of what marketing actually is (Parsons & Maclaran 2009). However, this essay will attempt to do against people’s thinking about “marketing is dead”, and will demonstrate that the solutions are happening, marketers updated and complemented the definition of marketing thus helped marketing rebuilding its situation in the contemporary organization.
In order to show this, this essay will firstly discuss the issues of marketing in organization structure. It will argue that marketing playing a significant role in companies and it cannot be replaced. Secondly, it will show some of the growing negative attitude from consumers toward the worsened marketing activities. It will consider several solutions including supporting customers’ value, developing new relationship with customers. Finally, this essay will demonstrate that the root of the problem (society understood marketing) is based on the outdated, wrong definition, while new definition has made contribution to business needs.
One of key arguments against marketing’s importance is that experts doubted the importance of it as a corporate function in many companies. Indeed, scholars have charted the decline of marketing within the organization, observing that is has deteriorated in both influence and