ASSIGNMENT 2- MARKETING ENVIRONMENT
DESCRIBE TWO (2) ELEMENTS OF A COMPANY’S MARKETING ENVIRONMENT AND WHY MARKETERS PLAY A CRITICAL ROLE IN TRACKING ENVIRONMENTAL TRENDS AND SPOTTING OPPORTUNITIES. PLEASE GIVE YOUR ANSWERS BY USING YOUR OWN WORDS.
There are two(2) main elements in marketing environment which is microenvironment and macroenvironment. Microenvironment is the actor close to the company that affect its ability to serve its customers the company, suppliers, marketing intermediaries, customer markets, competitors, and publics. For the first one we start with the company. In designing marketing plans, marketing management takes other company groups into accounts, group such as top management. All of these interrelated groups form the internal environment. Other departments have an impact on the marketing department plans and actions. Next is the suppliers. Supplier also plays an important roles in marketing environment because supplier will form an important link in the company overall customer value delivery system. Supplier also will provide the resources that are needed by the company to produce its products or services. If the supplier face any problem , this will seriously affect the marketing. Next is marketing intermediaries. Marketing intermediaries actually help the company to promote, sell, and distribute its goods to final buyers or can be said easily as firms that help the company to promote, sell, and distribute its goods to final buyers. After that is competitors. Competitors will affects the marketing environment because when there are many competitors in the market, the company will always upgrade or improve their product or services to make sure that their products or services are the best one. For publics, public is any group that has an actual or potential interest in or impact on an organizations ability to achieve its objective. There are seven types of publics that can affect the marketing environment which is financial...
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