The Effect of the Company Macro Environment on the Component of the Core Market System in General and in Company Marketing Management in Particular
The effect of the company macro environment on the component of the core market system in general and in company marketing management in particular
The Marketing Environment
The actors and forces outside marketing that affect marketing management ability to build and maintain successful relationship with target customers. The environment continues to change rapidly and both customers and marketer’s wonder what the future will bring is called marketing environment.
The entire marketing environment can be classified into 2(two):
Elements of Macro-Environment
Demographic Environment
Demography is the study of human populations in terms of size, destiny, location, age, gender race, occupation and other statistics. The demographic environment is of major interest to marketers because it involves people.
Economic Environment
Marketers require buying power as well as people. The economic environment consists of factors that affect consumers’ purchasing power and spending power/ patterns. Marketers must pay close attention to major trends and consumers’ spending patterns.
Natural Environment
The natural environment involves the natural resources that are needed as inputs by marketers or they are affected by marketing activities. Environmental concerns have grown steadily during the past three decades. Marketers should be aware of several trends in the natural environment.
Technological Environment
The technological environment is perhaps the most dramatic forces now shopping own destiny. Technological environment involves forces that create new technologist creating new product and marketing opportunities.
Political Environment
Marketing decisions are strongly affected by developments in the political environment. Political environment consists of laws, government agencies, government itself and pressure groups that influence or limits various organizations and individuals in a given society.
Impact of Demographic Environments
Among two sides macro environment is
The Marketing Environment
The actors and forces outside marketing that affect marketing management ability to build and maintain successful relationship with target customers. The environment continues to change rapidly and both customers and marketer’s wonder what the future will bring is called marketing environment.
The entire marketing environment can be classified into 2(two):
Elements of Macro-Environment
Demographic Environment
Demography is the study of human populations in terms of size, destiny, location, age, gender race, occupation and other statistics. The demographic environment is of major interest to marketers because it involves people.
Economic Environment
Marketers require buying power as well as people. The economic environment consists of factors that affect consumers’ purchasing power and spending power/ patterns. Marketers must pay close attention to major trends and consumers’ spending patterns.
Natural Environment
The natural environment involves the natural resources that are needed as inputs by marketers or they are affected by marketing activities. Environmental concerns have grown steadily during the past three decades. Marketers should be aware of several trends in the natural environment.
Technological Environment
The technological environment is perhaps the most dramatic forces now shopping own destiny. Technological environment involves forces that create new technologist creating new product and marketing opportunities.
Political Environment
Marketing decisions are strongly affected by developments in the political environment. Political environment consists of laws, government agencies, government itself and pressure groups that influence or limits various organizations and individuals in a given society.
Impact of Demographic Environments
Among two sides macro environment is