marketing assignment
The marketing environment consists of the following;
Actors – macroenvironment; suppliers, distributors, customers, competitors.
Forces – Microenvironment; Economic, political, technological, social – PEST
Introduction
Tell them what you are going to tell them. Identify the key concepts involved in the marketing environment. Describe the nature of the marketing environment. What it means and how it shapes the activities of the company. Explain the difference between the microenvironment and macroenvironment. Introduce the company you will use to demonstrate your understanding of the question.
Paragraph 1
Explain what the macroenvironment is and what it consists off (e.g.) PEEST. Construct a PEEST analysis of coca-cola. What are the Political, economic, ecological, social and technological factors that affect the way in which coca-cola trade. Summarise by stating how this effects the company’s present and future operations. Begin to make reference to the importance of a company acknowledging their marketing environment.
Paragraph 2
Analysis what the microenvironment is and who they are in the context of coca-cola. Their suppliers, competitors, distributors etc. Include a microenvironment model to justify who you will be discussing. Explain how and why these groups are extremely influential in how coca-cola manage and direct their organisation. Why are these groups so important? Talk about brand image, advertising and stakeholder communication. Every decision coca-cola make, these groups shape that decision. Again, state how it is vital for a company to monitor what their marketing environment consists off if they want to grow and sustain their business.
Paragraph 3
Combine the importance of both the actors (macro) and factors (mirco) which make up the marketing environment, and how this marketing environment influences every action coca-cola make regarding their business. Sales, advertising, their pricing strategy, etc are all effected by the
Actors – macroenvironment; suppliers, distributors, customers, competitors.
Forces – Microenvironment; Economic, political, technological, social – PEST
Introduction
Tell them what you are going to tell them. Identify the key concepts involved in the marketing environment. Describe the nature of the marketing environment. What it means and how it shapes the activities of the company. Explain the difference between the microenvironment and macroenvironment. Introduce the company you will use to demonstrate your understanding of the question.
Paragraph 1
Explain what the macroenvironment is and what it consists off (e.g.) PEEST. Construct a PEEST analysis of coca-cola. What are the Political, economic, ecological, social and technological factors that affect the way in which coca-cola trade. Summarise by stating how this effects the company’s present and future operations. Begin to make reference to the importance of a company acknowledging their marketing environment.
Paragraph 2
Analysis what the microenvironment is and who they are in the context of coca-cola. Their suppliers, competitors, distributors etc. Include a microenvironment model to justify who you will be discussing. Explain how and why these groups are extremely influential in how coca-cola manage and direct their organisation. Why are these groups so important? Talk about brand image, advertising and stakeholder communication. Every decision coca-cola make, these groups shape that decision. Again, state how it is vital for a company to monitor what their marketing environment consists off if they want to grow and sustain their business.
Paragraph 3
Combine the importance of both the actors (macro) and factors (mirco) which make up the marketing environment, and how this marketing environment influences every action coca-cola make regarding their business. Sales, advertising, their pricing strategy, etc are all effected by the