Marketing Aspect
FEASIBILITY STUDY
Marketing Aspect
Isaiah Mark Millanes
Wendy Encarnado
Catherine Del Rosario
Leopoldo De Honor
Maria Charlyn Balangawan
Bachelor of Science in Business Administration
Major in Operations Management
MARKETING ASPECT
I. Product
The proposed business will offer fashionable accessories with useful features called wrist- wallet. It is a combination of wrist accessory but at the same time it has also a secret wallet with detachable coin purse. It is made up of poly canvas, a type of fabric with different printed design and bids according to the taste of the customers and ideas of the designer. Like an ordinary wrist watch, it has an adjustable lock. At the back, it has a secret pocket as a place for money bill. On the one side, it has a hook where a coin purse can place.
II. Marketing Mix
i Product
ii Place
The proposed business will be located in Robinson Plaza Dasmariñas which is near to the prospective customers with other establishments and fashion outlets.
iii Promotion
Being a new entrant in a business world, one of the most difficult and critical aspect that the business will be encountered and need a lot of effort is to how the product will be going to promote and advertise.
The proponents will use some promotion strategies to persuade potential customers to purchase and patronize the product. Personal selling and sales promotions are used in order to encourage
III. Target Market
| |Fashion ‘n Style |ZULIT |GIFT & COLLECT |
|STRENGTHS |The product is new in the market |They has a different variety of product | |
| |It can be customized and even as personalized gift |Each of their product has a fixed usage | |
| |A multi-purpose product
Marketing Aspect
Isaiah Mark Millanes
Wendy Encarnado
Catherine Del Rosario
Leopoldo De Honor
Maria Charlyn Balangawan
Bachelor of Science in Business Administration
Major in Operations Management
MARKETING ASPECT
I. Product
The proposed business will offer fashionable accessories with useful features called wrist- wallet. It is a combination of wrist accessory but at the same time it has also a secret wallet with detachable coin purse. It is made up of poly canvas, a type of fabric with different printed design and bids according to the taste of the customers and ideas of the designer. Like an ordinary wrist watch, it has an adjustable lock. At the back, it has a secret pocket as a place for money bill. On the one side, it has a hook where a coin purse can place.
II. Marketing Mix
i Product
ii Place
The proposed business will be located in Robinson Plaza Dasmariñas which is near to the prospective customers with other establishments and fashion outlets.
iii Promotion
Being a new entrant in a business world, one of the most difficult and critical aspect that the business will be encountered and need a lot of effort is to how the product will be going to promote and advertise.
The proponents will use some promotion strategies to persuade potential customers to purchase and patronize the product. Personal selling and sales promotions are used in order to encourage
III. Target Market
| |Fashion ‘n Style |ZULIT |GIFT & COLLECT |
|STRENGTHS |The product is new in the market |They has a different variety of product | |
| |It can be customized and even as personalized gift |Each of their product has a fixed usage | |
| |A multi-purpose product